Who Said You Can't Be Creative In Business?

Some have thought that creativity should be left to artsy people and that it's not for everyone. That is a huge fallacy. Every time you think about new ways to generate more business, get known, offer a better service, you are being creative.

Creativity is best tapped into when we are inspired. When we love what we do and we are determined to be great at it. Then we start getting really creative.

Daniel Pink, author of "A Whole New Mind" says the era of "left brain" (logical and theoretical) dominance is giving way to a whole new world in which "right brain" (artistic and holistic) abilities will make a difference in who gets ahead and who falls behind. Now the argument of this book may be a stretch for some. But the concept of using the brain as a metaphor for understanding where we are headed is fascinating.

You are creative. And have always been and will always be. It's part of our human condition. But many of us have been taught to control our creativity and develop the more logical side of ourselves. That has created a generation of success for sure. But now we are being encouraged to consider blending in that logical side with some creativity. The results can be astounding because when you do that, you come from a place of authenticity. When you do that, you stand out. When you stand out you shine for being in your element.

Here are some ways to spark your creativity:

1. Make time to get creative. This can be different for many people. It may be a walk, meditation or your shower time. But create space for ideas to flow.

2. We all have moments where the creativity is just overflowing. Sometimes we call it insomnia, or anxiety. At these moments, take a notebook or some paper and write it all out. Jot down every idea that comes to mind no matter how crazy it may seem. You'd be surprised what come out of these notes.

3. Creativity is about being curious, observant and probing. Make a habit of always being willing to look at situations outside of the box and asking yourself: "what if I did this...?"

4. Don't get stuck on doing the same things all the time. Change up your routine, push yourself through your own boundaries. Amazing things start to come up when you realize you can do things differently.

Creativity will always be a part of you. Make good use of it and see how thinking differently can bring you life altering results in your business. Think about this:

If you aren't different and innovative and bringing a fresh perspective, why would someone do business with you instead of someone else?

Entrepreneur Julissa Fernandez a.k.a "The Sassy Media Guru" is a Media Coach and Media Consultant helping other women entrepreneurs become Media Darlings. To learn more visit: www.synergycommunication.net.