Television Interview - What You Must Understand About Landing A TV Interview
What You Must Understand About Landing A TV Interview
When I was a producer for a daily political talk show, I was hungry for content. Believe it or not it is hard to fill a 1 hour show with "good" stuff.
By: Julissa Fernandez
When I was a producer for a daily political talk show, I was hungry for content. Believe it or not it is hard to fill a 1 hour show with "good" stuff.
By: Julissa Fernandez
To keep the show moving I would need dynamic topics and guests. Needless to say is the fact that I was bombarded with press releases and phone calls from potential guests pitching me topics they could talk about if only I'd let them come on the show. However, it was my job as a producer to really sort out the best content and the most media savvy people of the bunch. And when it came to ratings it meant also getting people on that would really put a bit of entertaining into the show.
Here's the part of the article you need to pay attention to:
The most important thing you need to keep in mind when seeking publicity for yourself is that you must be determined to get the publicity by creating your platform through an allotted time frame that will almost never be immediately.
I remember receiving press releases and having the P.R. person call me and asking me to have their client on the show the next day. Unless you are on the FBI most wanted list and are ready to talk, you will not get on immediately.
Here are some Tips you need to keep in mind when looking to land a TV interview:
1. Send your Press Releases with catchy, relative topic ideas on a consistent basis. This will allow the producer to be acquainted with you and what you can offer.
2. Call the Producer to build rapport. Don't be pushy, arrogant or critical of the show. This will not help you. Instead, introduce yourself, make note of the numerous Press Releases you have sent and offer to be available whenever needed.
3. Be prepared to offer something really good as far as content and delivery. If your content is blah, and you presence is blah, you can follow the best P.R. blueprint and you just wont make it on the show. Remember T.V. is a business and producers need to have ratings. So really set yourself apart from the many other experts who are trying to land that on-air time.
4. Don't bribe the producer. It's usually the least likely person to get the interview that will try to dazzle the producer with expensive gifts and V.I.P. invitations. Again, if your content is no good and you don't seem to be a charismatic, charming media darling; chances are the producers may keep your expensive gifts and you won't get the exposure you so badly want.
5. Do go the extra mile in making the Producers life a little easier. Pitch hard to resist topics, have any information about you, your products and services easily available to them. Provide them with quality pictures of yourself and your book if you have one. This is one less task they would have to produce.
Remember that landing a T.V. interview will take some time. So prepare your campaign with time and in the meantime sharpen your image and media performance so you can be your best once the spotlight is on you.
Here's the part of the article you need to pay attention to:
The most important thing you need to keep in mind when seeking publicity for yourself is that you must be determined to get the publicity by creating your platform through an allotted time frame that will almost never be immediately.
I remember receiving press releases and having the P.R. person call me and asking me to have their client on the show the next day. Unless you are on the FBI most wanted list and are ready to talk, you will not get on immediately.
Here are some Tips you need to keep in mind when looking to land a TV interview:
1. Send your Press Releases with catchy, relative topic ideas on a consistent basis. This will allow the producer to be acquainted with you and what you can offer.
2. Call the Producer to build rapport. Don't be pushy, arrogant or critical of the show. This will not help you. Instead, introduce yourself, make note of the numerous Press Releases you have sent and offer to be available whenever needed.
3. Be prepared to offer something really good as far as content and delivery. If your content is blah, and you presence is blah, you can follow the best P.R. blueprint and you just wont make it on the show. Remember T.V. is a business and producers need to have ratings. So really set yourself apart from the many other experts who are trying to land that on-air time.
4. Don't bribe the producer. It's usually the least likely person to get the interview that will try to dazzle the producer with expensive gifts and V.I.P. invitations. Again, if your content is no good and you don't seem to be a charismatic, charming media darling; chances are the producers may keep your expensive gifts and you won't get the exposure you so badly want.
5. Do go the extra mile in making the Producers life a little easier. Pitch hard to resist topics, have any information about you, your products and services easily available to them. Provide them with quality pictures of yourself and your book if you have one. This is one less task they would have to produce.
Remember that landing a T.V. interview will take some time. So prepare your campaign with time and in the meantime sharpen your image and media performance so you can be your best once the spotlight is on you.
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Entrepreneur Julissa Fernandez a.k.a "The Sassy Media Guru" is a Media Coach and Media Consultant helping other women entrepreneurs become Media Darlings. To learn more visit: www.synergycommunication.net.
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