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What's The Cheapest And Easiest Way To Compete For Customer Satisfaction And Retention?
Customer service and satisfaction are truly the way to differentiate yourself from your competitors. There are basically three ways that companies compete for customers.
By: Kristina Evey
Customer service and satisfaction are truly the way to differentiate yourself from your competitors. There are basically three ways that companies compete for customers.
By: Kristina Evey
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1. Price - When you compete on price, it turns into a bidding war and you become subject to being "quoted out" for each and every project.
2. Product - By competing with an innovative product, you must remember that whatever is new and hip today will become yesterday's news before you know it. Millions of dollars are spent every year in the development of new products that will become obsolete almost before they even hit the market.
3. Service - Providing the best service possible will win over price and
products in the long run. Customers may try you out for your price, or may even leave because of your price. But, they will return to you every time for your service. When the product no longer impresses them, the service you deliver will.
There are no excuses for allowing poor customer service to be the standard in your business. The more willing we are to accept bad customer service, the more good customer service becomes acceptable and the norm. If you have let the service level in your organization falter, you must take actions to get back on track as soon as possible.
If you have staff in your organization that are providing poor service, you have two options - provide them the direction they need, or they need to be let go. By allowing just one staff member to provide poor service, it will become a festering problem quickly. It sends the message to your other staff that service is not very important, and the standards will quickly fall.
Superior service can be achieved by holding it as a high standard in your business. Set some "Best Practices" on how your customers can expect to be treated. By providing excellent service, your customers will repay you with their business and their loyalty. This will have the ultimate impact of improving your bottom line and profits.
Discover WHY it is so important to Promote Customer Service and HOW your bottom line will benefit ...
Helping you focus on your customers-
Kristina Evey www.CustomerCentricTraining.com
2. Product - By competing with an innovative product, you must remember that whatever is new and hip today will become yesterday's news before you know it. Millions of dollars are spent every year in the development of new products that will become obsolete almost before they even hit the market.
3. Service - Providing the best service possible will win over price and
products in the long run. Customers may try you out for your price, or may even leave because of your price. But, they will return to you every time for your service. When the product no longer impresses them, the service you deliver will.
There are no excuses for allowing poor customer service to be the standard in your business. The more willing we are to accept bad customer service, the more good customer service becomes acceptable and the norm. If you have let the service level in your organization falter, you must take actions to get back on track as soon as possible.
If you have staff in your organization that are providing poor service, you have two options - provide them the direction they need, or they need to be let go. By allowing just one staff member to provide poor service, it will become a festering problem quickly. It sends the message to your other staff that service is not very important, and the standards will quickly fall.
Superior service can be achieved by holding it as a high standard in your business. Set some "Best Practices" on how your customers can expect to be treated. By providing excellent service, your customers will repay you with their business and their loyalty. This will have the ultimate impact of improving your bottom line and profits.
Discover WHY it is so important to Promote Customer Service and HOW your bottom line will benefit ...
Helping you focus on your customers-
Kristina Evey www.CustomerCentricTraining.com
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Small Business Lesson - Sometimes You Just Have To Say No!
For Customer Experience, Actions Speak Louder Than Words
Call Center Technology - Is It A Help Or A Hindrance In Your Company
Customer Feedback Follow-up Builds Customer Loyalty
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