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Using Newsletters To Create Connections
A newsletter or e-zine is one of the most beneficial ways you can keep in touch with current subscribers and clients, plus attract new people from within your target market.
By: Amy Franko
A newsletter or e-zine is one of the most beneficial ways you can keep in touch with current subscribers and clients, plus attract new people from within your target market.
By: Amy Franko
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Many solo professionals are using newsletters as part of their marketing strategy, so yours needs to stand out from the crowd. How do you accomplish that? Below are 7 keys to making sure your e-zine has the right impact:
1.Layout is an important feature. Compare the e-zines your currently receive and note which ones attract you to continue reading. Chances are the layout is simple and clean, with balanced white space, graphics, and easy-to-read fonts.
2.Valuable content must be included, or your risk losing credibility. Consider featuring an article you've recently written. If you aren't a writer, search article banks for relevant material. These articles can typically be used free of charge if you include a credit to the original writer.
3.Promote one offering you want your audience to know about. Your audience expects to learn about your offerings. Select one and showcase it, usually after the featured article or other content you've provided.
4.Showcase your professional development to demonstrate how you are staying current and improving your skills. Like promoting an offering, your subscribers and clients want to know that you are investing in yourself, because that ultimately benefits them.
5.Allow the reader to forward your e-zine to others by including a link to a page where they enter the names and email addresses of colleagues. Their colleagues can then decide if they like your e-zine and opt-in to receive it regularly.
6.Link to your opt-in page so that non-subscribers can easily join your list. The forwarding tip works best when you have a live link to your site or opt-in page. Make sure the link opens in a new window so the reader can easily return once they've opted-in.
7.A communication strategymust be in place. Have you ever opted-in for a weekly e-zine that was then delivered sporadically? Decide on a frequency that allows you to deliver, then use an auto-responder to create a schedule and remain consistent. This allows you to easily create optimum impact and credibility.
Amy Franko is the owner and principal learning designer of Amy Franko Consulting. Amy is a certified Book Yourself Solid ™ business coach. The group she's most passionate about serving is women who are solo service professionals. She uses a simple system of protocols specifically designed to bring more ideal clients into their business, even if marketing and selling isn't something they like to do. You can learn more about her by visiting her website www.amyfranko.com or following her on Twitter www.twitter.com/amyfranko.
1.Layout is an important feature. Compare the e-zines your currently receive and note which ones attract you to continue reading. Chances are the layout is simple and clean, with balanced white space, graphics, and easy-to-read fonts.
2.Valuable content must be included, or your risk losing credibility. Consider featuring an article you've recently written. If you aren't a writer, search article banks for relevant material. These articles can typically be used free of charge if you include a credit to the original writer.
3.Promote one offering you want your audience to know about. Your audience expects to learn about your offerings. Select one and showcase it, usually after the featured article or other content you've provided.
4.Showcase your professional development to demonstrate how you are staying current and improving your skills. Like promoting an offering, your subscribers and clients want to know that you are investing in yourself, because that ultimately benefits them.
5.Allow the reader to forward your e-zine to others by including a link to a page where they enter the names and email addresses of colleagues. Their colleagues can then decide if they like your e-zine and opt-in to receive it regularly.
6.Link to your opt-in page so that non-subscribers can easily join your list. The forwarding tip works best when you have a live link to your site or opt-in page. Make sure the link opens in a new window so the reader can easily return once they've opted-in.
7.A communication strategymust be in place. Have you ever opted-in for a weekly e-zine that was then delivered sporadically? Decide on a frequency that allows you to deliver, then use an auto-responder to create a schedule and remain consistent. This allows you to easily create optimum impact and credibility.
Amy Franko is the owner and principal learning designer of Amy Franko Consulting. Amy is a certified Book Yourself Solid ™ business coach. The group she's most passionate about serving is women who are solo service professionals. She uses a simple system of protocols specifically designed to bring more ideal clients into their business, even if marketing and selling isn't something they like to do. You can learn more about her by visiting her website www.amyfranko.com or following her on Twitter www.twitter.com/amyfranko.
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