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The Networking Trifecta
The definition of trifecta means to bet on the three finishers of the race in the corrector order. It's a system that determines a certain sequence that happens in order to win.
By: Darlene Willman
The definition of trifecta means to bet on the three finishers of the race in the corrector order. It's a system that determines a certain sequence that happens in order to win.
By: Darlene Willman
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In networking, there are three major functions that if done properly will help you win the race of getting more business.
1.Show Up - Most people assume that if they simply join an organization, get listed in a directory, post a profile in a social community online or attend every once and a while, that they will instantly get business pouring in. Unfortunately, that doesn't always work especially if their competition is actively involved. When it comes to networking, it's an interactive sport. Your participation is critical if you ever expect to get a return on your investment.
2.Follow Up - Even if you meet 50-100 people each week and you attend every event possible and you're on a ton of social networks, if you never follow up, you'll never move past the initial introduction. Don't assume someone will "sell themselves" on your products or service and call immediately to buy something. If you want something to happen, you must take the initiative to reconnect and offer continuous follow up. That means, to follow up over and over, not just one time.
3.Build Relationships - The secret to getting more business is simple. Get people to fall in love with you, to believe in you, and to know that you will take care of their business. The more you share of yourself and offer value to someone else, the more likely they are to remember you when it's time for them to need what you offer. When you make them feel important and value their relationship, they will become one of your "Marketing Messengers" delivering your business to people they know in their network and send you referrals.
All three of these are the keys that will help you create the Networking Trifecta and generate more business than you ever imagined.
Darlene Willman, aka The Sassy Networker, is a keynote speaker author and coach, specializing in small business networking and referrals. She provides resources, connections and support to entrepreneurs, small business owners and other professionals that have a strong desire to promote their companies through relationship marketing. She will show you how to build an incredible network of people who refer business to each other plus so much more. You can start receiving her eZine, The Networking Focus by visiting www.SassyNetworker.com
1.Show Up - Most people assume that if they simply join an organization, get listed in a directory, post a profile in a social community online or attend every once and a while, that they will instantly get business pouring in. Unfortunately, that doesn't always work especially if their competition is actively involved. When it comes to networking, it's an interactive sport. Your participation is critical if you ever expect to get a return on your investment.
2.Follow Up - Even if you meet 50-100 people each week and you attend every event possible and you're on a ton of social networks, if you never follow up, you'll never move past the initial introduction. Don't assume someone will "sell themselves" on your products or service and call immediately to buy something. If you want something to happen, you must take the initiative to reconnect and offer continuous follow up. That means, to follow up over and over, not just one time.
3.Build Relationships - The secret to getting more business is simple. Get people to fall in love with you, to believe in you, and to know that you will take care of their business. The more you share of yourself and offer value to someone else, the more likely they are to remember you when it's time for them to need what you offer. When you make them feel important and value their relationship, they will become one of your "Marketing Messengers" delivering your business to people they know in their network and send you referrals.
All three of these are the keys that will help you create the Networking Trifecta and generate more business than you ever imagined.
Darlene Willman, aka The Sassy Networker, is a keynote speaker author and coach, specializing in small business networking and referrals. She provides resources, connections and support to entrepreneurs, small business owners and other professionals that have a strong desire to promote their companies through relationship marketing. She will show you how to build an incredible network of people who refer business to each other plus so much more. You can start receiving her eZine, The Networking Focus by visiting www.SassyNetworker.com
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Define Your Target Market And Thrive
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