Read More Great Marketing Articles
Solo Professional Marketing - Are You Keeping In Touch?
As a solo professional, it's rewarding to build your list of subscribers and clients. Your opportunities and income will grow exponentially as you reach more people.
By: Amy Franko
As a solo professional, it's rewarding to build your list of subscribers and clients. Your opportunities and income will grow exponentially as you reach more people.
By: Amy Franko
|
You have been a potential client yourself, right? You opt-in to many sites, providing your email address in exchange for a report, e-course, or download. Then what happens? That company fails to keep in touch with you on a regular basis, or you are bombarded with emails promoting that company's next program or product, but no valuable content beyond the initial opt-in.
What will separate you from the solo professional pack is a consistent keep-in-touch strategy.
A keep-in-touch strategy:
· Provides thoughtful and well-designed content. Your audience expects to receive content from you periodically that reflects why they initially opted-in. Typically this takes the form of an e-zine. Many solo professionals are doing e-zines, so when you design one make sure it - and your content - stands out from the crowd. How often do you deliver your e-zine? I've received some that are weekly and some that seem to have no schedule. Select a schedule that fits your ability to deliver on your promise, whether that's weekly, bi-monthly, monthly, or quarterly.
· Offers products and services. You have to make offers to your potential clients, or they won't know how you can serve them. Your clients want the opportunity to buy from you when your products and services meet a need. Balance your fee-based offerings with your free, valuable content. A good rule of thumb - 80% of your keep-in-touch strategy is free and valuable content, with 20% reflecting your fee-based offerings.
· Broadcasts special announcements relevant to the target market. Special announcements may be individual emails if the offer is time sensitive, or they may be placed in your e-zine. Some examples of a special announcement include offering a discount on a product or service, promoting an affiliate's product relevant to your market, or a one-time teleseminar. The keys are balance and relevance. Sending out too many special offers dilutes their value. Also make sure the special offer will appeal to your target audience.
Amy Franko is the owner and principal learning designer of Amy Franko Consulting. Amy is a certified Book Yourself Solid ™ business coach. The group she's most passionate about serving is women who are solo service professionals. She uses a simple system of protocols specifically designed to bring more ideal clients into their business, even if marketing and selling isn't something they like to do. You can learn more about her by visiting her website www.amyfranko.com or following her on Twitter www.twitter.com/amyfranko.
What will separate you from the solo professional pack is a consistent keep-in-touch strategy.
A keep-in-touch strategy:
· Provides thoughtful and well-designed content. Your audience expects to receive content from you periodically that reflects why they initially opted-in. Typically this takes the form of an e-zine. Many solo professionals are doing e-zines, so when you design one make sure it - and your content - stands out from the crowd. How often do you deliver your e-zine? I've received some that are weekly and some that seem to have no schedule. Select a schedule that fits your ability to deliver on your promise, whether that's weekly, bi-monthly, monthly, or quarterly.
· Offers products and services. You have to make offers to your potential clients, or they won't know how you can serve them. Your clients want the opportunity to buy from you when your products and services meet a need. Balance your fee-based offerings with your free, valuable content. A good rule of thumb - 80% of your keep-in-touch strategy is free and valuable content, with 20% reflecting your fee-based offerings.
· Broadcasts special announcements relevant to the target market. Special announcements may be individual emails if the offer is time sensitive, or they may be placed in your e-zine. Some examples of a special announcement include offering a discount on a product or service, promoting an affiliate's product relevant to your market, or a one-time teleseminar. The keys are balance and relevance. Sending out too many special offers dilutes their value. Also make sure the special offer will appeal to your target audience.
Amy Franko is the owner and principal learning designer of Amy Franko Consulting. Amy is a certified Book Yourself Solid ™ business coach. The group she's most passionate about serving is women who are solo service professionals. She uses a simple system of protocols specifically designed to bring more ideal clients into their business, even if marketing and selling isn't something they like to do. You can learn more about her by visiting her website www.amyfranko.com or following her on Twitter www.twitter.com/amyfranko.
Connect With Your Target Market - Do You Have A Market Story?
How To Stop Feeling Displaced At Networking Events
You Only Get One Chance To Create A First Impression
Volunteering At Networking Events
How Do I Manage The Sales Function In My Small Business?
How To Stop Feeling Displaced At Networking Events
You Only Get One Chance To Create A First Impression
Volunteering At Networking Events
How Do I Manage The Sales Function In My Small Business?
Sponsored Links
Sponsored Links
