Author Biography: Roy Osing

Author Biographies
Roy Osing
Roy Osing is a former Senior Executive and Chief Marketing Officer with over 30 years of singular achievement. He is the Author of the groundbreaking new book “BE DiFFERENT or be dead: Your Business Survival Guide”, which presents practical and proven ways for organizations to succeed and survive these unpredictable and
Roy Osing
unforgiving times. He is a recognized Speaker, Coach, Educator, Business Advisor and is President and CEO of Brilliance for Business, an organization dedicated to enhancing the performance of organizations and people.
Author Links
www.BeDifferentOrBeDead.com
roy@bedifferentorbedead.com
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Articles By: Roy Osing
A, B, C's Of Execution
Is A Competitive Edge Good Enough?
The 360 Degree Zone Of Performance Feedback
BE DiFFERENT Tips For Start-Ups
The Groupie-Forced Gratuity: a Dumb (Stupid, Ridiculous) Rule
Strategy vs. Tactics: Which Drives Your Organization?
Marketing: Holistic Value Offers Are NOT Bundles
Beware Of Managers Of Irrelevance
Product Pricing - An Operations Tool
Empowered Customers Rule!
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