Pull, Don't Push - 5 Better Ways To Build Your Network

We sometimes feel as though the goal of networking is to "push" what we have to offer. So what do we do? We avoid it!

The truth? It's vital to create connections and momentum for what you have to offer the world. Without them, your business will suffer.

But the good news? It doesn't have to be cheesy, painful, or out of character. We can instead "pull" people into our world and build a community, rather than "pushing" a product or service on them.

Instead of networking, let's call it building relationships of trust and credibility. Not only are those relationships more fun and meaningful, but it's the best way to pull people into your sales cycle and market your offerings.

Here are 5 ways you can actively begin "pulling" people into your world.

1. Use social media? Make it a goal to take your relationships offline. With so many LinkedIn connections, Twitter followers, and Facebook fans, it's impossible to create meaningful relationships with all of them. But if you meet someone you want to get to know better, find a way to take it offline and continue the conversation. It could be a phone call or meeting at a local event.

2. Moderate a social media group. If you've ever spent time in a group where the moderator is active - asking questions, posting articles, creating conversation - that person probably has a higher level of credibility in your eyes. Create that for yourself by moderating (or guest moderating) a social media group. A tip here - be sure it's something to which you can commit your time.

3. Actively volunteer in an industry organization that serves your target market. Be selective in the groups you join and then get involved! Being an active member helps you build better relationships and a higher profile. A tip here to find the membership or programs director for the group and introduce yourself - that person will help you find those opportunities.

4. Reach out to other entrepreneurs who serve your target market. The most successful solo professionals I know actively seek to meet others who serve their target market. Two places to start? Your social media groups and industry organizations. A tip here is that it helps to find those who offer complimentary services. For example, if you're a business coach you may want to seek out virtual assistants and find some common ground in the needs of your target market.

5. Develop a keep in touch strategy. This is one of the most important things you will do in your business for a couple of reasons. First, keeping in touch keeps momentum up and allows you to build better relationships. Second, most people just aren't doing it, so you will stand out. The best keep in touch strategy utilizes technology with a personal touch. A tip here is to create something of value on a regular basis and communicate with your audience. This could be an e-zine, or something as simple as posing a timely discussion question within your social media group.

Amy Franko is the owner and principal learning designer of Amy Franko Consulting. Amy is a certified Book Yourself Solid ™ business coach. The group she's most passionate about serving is women who are solo service professionals. She uses a simple system of protocols specifically designed to bring more ideal clients into their business, even if marketing and selling isn't something they like to do. You can learn more about her by visiting her website www.amyfranko.com or following her on Twitter www.twitter.com/amyfranko.