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| Comments Off on Online Business Merchant Account – The Pillar Of Your Online Revenue

Having an online business merchant account is imperative for e-commerce sites as more than 85% of purchases made online are paid for by credit cards. If your business is still insisting on getting paid through …

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The Entrepreneurs Guide to Small Business

Learn the In’s and Out’s of Being an Entrepreneur.

From Small Business to Big Business

Learn How Some Small Businesses Became Very Big Businesses.

E-Commerce

A huge part of business today is e-commerce. Learn the In’s and Out’s of business on the internet.

Public Relations

Every Business Can Benefit From a Little Publicity. These Tips Can Help Make You and Your Business Famous!

Workplace Communication

Communication is a Key Part of Any Successful Business. Learn How to Improve Communication Within Your Workplace.

Franchise Investment – How Much Will It Actually Cost You?

Franchise Investment – How Much Will It Actually Cost You?

Owning a franchise can be very profitable. Be aware of the total franchise investment you have to make to start one.
So, you want to own a franchise but are wondering what franchise investment you need …

A “Knowledge Strategy” For Your Organization

A “Knowledge Strategy” For Your Organization

A “knowledge strategy” can have a profound impact on virtually any type of organization. Simply stated, a knowledge strategy is knowing, growing and using the collective knowledge of an organization. 
Measuring, managing and improving such things …

Charge What You Deserve – Flat Fees & Project Fees

Charge What You Deserve – Flat Fees & Project Fees

Previously, we talked about the pitfalls of hourly rates for freelancers and self-employed professionals and why your clients should hate hourly rates as well.  Now let’s talk about a popular alternative…the flat fee or project …

Hourly Rates Are Bad For Clients Too

Hourly Rates Are Bad For Clients Too

Last time, we talked about the 9 Reasons to Stop Charging Hourly Rates. But those only focused on why hourly rates are bad for YOU. Before I get into the alternatives, it’s important to consider …

9 Reasons To Stop Charging Hourly Rates

9 Reasons To Stop Charging Hourly Rates

When’s the last time you walked into your dentist’s or accountant’s office and said, “I want to buy some hours”? I’d bet some pretty good money that it was never. Instead, you ask to have …

Beware Of Managers Of Irrelevance

Beware Of Managers Of Irrelevance

Creating Strategy is just as much about letting go of the past as it is about taking on new things. Eliminating non-strategic activities, projects and programs in fact is critical to creating the bandwidth to …

Marketing: Holistic Value Offers Are NOT Bundles

Marketing: Holistic Value Offers Are NOT Bundles

One of the essential planks of the BE DiFFERENT Marketing platform is the notion of Customerization.
Customeriztion replaces the traditional marketing approach of developing products and services for the masses in favor of creating value-based Holistic Offers for the …

Strategy vs. Tactics: Which Drives Your Organization?

Strategy vs. Tactics: Which Drives Your Organization?

You don’t have unlimited time or resources to do a hundred things. If your organization is ‘raining down’ with tactics you could be chasing stuff as opposed to being guided by the stragegic direction you …

Extending Your Brand Message Through Social Media Sites

Extending Your Brand Message Through Social Media Sites

If there ever was a year for change, this is it. Changes in the stock market, the housing market, the elections, etc. etc. And it doesn’t stop there. Consumers are also changing the way they …

How To Take Your Brand To New Heights

How To Take Your Brand To New Heights

When I met Tim Shannon, CEO of Dale Jarrett Racing Adventure, he had a familiar problem. His industry had become saturated, hyper competitive and market share was shrinking.
Faced with this challenge, Tim did what great …

I Finally Get My Own Advice… It’s All About The End Benefit

I Finally Get My Own Advice… It’s All About The End Benefit

I have a confession to make. The things I teach are really the things I want to know.
For years I’ve been advocating the importance of defining who you are as a company, not what you …

Three Areas For Consideration If You Plan To Train Trainers

Three Areas For Consideration If You Plan To Train Trainers

If you are an external training provider, a purchaser of training or an in-house training professional you sometimes become involved in training trainers.
You may do this in order to increase the pool of available trainers …

Do You Make These Mistakes In Your Advertisements?

Do You Make These Mistakes In Your Advertisements?

Advertisements are expensive. They are even more expensive if they don’t produce sales leads and people knocking at your door to buy your products.
Unfortunately, everybody in business is convinced that they can write a good …

HR Managers Should Be Recruiting For Optimism

HR Managers Should Be Recruiting For Optimism

When you are recruiting for key positions in an organization you have the choice of how you describe the ideal person for the job. Psychologists have clearly identified two ends of the scale anchored at …

Find The Money You Need Without Business Start Up Loans

Find The Money You Need Without Business Start Up Loans

Let me let you in on the secret to finding business start up funding, without the need for huge small business start up loans.
It’s called Bootstrapping! Did you know that you can find free sources of …

Best Small Business To Start In An Economic Recession – Start A Web Based Business!

Best Small Business To Start In An Economic Recession – Start A Web Based Business!

Hunting for the best small business to start in an economic recession? Why not start a web based business?  There are so many reasons why starting an online business is a smart financial move. Here …