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Read More Great Marketing Articles
Marketing When You Have No Budget
I see it time and time again. Businesses bankrupting themselves with expensive advertising and marketing schemes instead of using low-cost or no cost methods. It is possible. The catch here is that it will take some work. Seeing results depends on that.
By: Julissa Fernandez
I see it time and time again. Businesses bankrupting themselves with expensive advertising and marketing schemes instead of using low-cost or no cost methods. It is possible. The catch here is that it will take some work. Seeing results depends on that.
By: Julissa Fernandez
|
Dan Kennedy, one of my favorite marketing experts in the country shares a story about a pair of cufflinks his father use to wear when he was a child that had raised gold letters that read: YCDBSOYA. The letters stand for:
You Can't Do Business Sitting On Your Ass
I love this, because it's not sugar coated. It's the truth. Many business owner think that by just having a product or offering a service they're good to go. The thought process usually goes a little like this: "I'll buy some leads and I'll be set. I'll advertise on the most popular publishings and I'll be set. I'll pay for a commercial and I'll be set. I'll get a really cool flashy website and everyone will be interested in my services!" They spend the money, see no results and then they are desperate and on the verge of failing and some do have to quit the business.
You can get big returns and see results without spending too much money, but it will take some work and it needs to be applied consistently over a period of time. Here are some ideas to get you started:
1. Use the Phone, Then Follow Up- when people call you make a habit of capturing all of their contact information and follow up either through mailings or an email newsletter.
2. Be a Shameless Self Promoter- Use every outgoing piece of paper, and every electronic document and email as a business promotion.
3.Spend some time online- promote your business by posting information in places where your target market hangs out.
4. Position yourself as an expert in your business and write articles related to that expertise.
5. Offer something for free. This hooks your potential client, and they'll feel like you've offered value before you've done business.
6. Visit your community businesses and residents personally. Introduce yourself, ask about their interests and make connections.
These tactics alone can represent results if you make them part of your marketing system. Then when you've built momentum, and cash starts flowing, then and only then should you invest in higher priced advertising.
Entrepreneur Julissa Fernandez a.k.a "The Sassy Media Guru" is a Media Coach and Media Consultant helping other women entrepreneurs become Media Darlings. To learn more visit: www.synergycommunication.net.
You Can't Do Business Sitting On Your Ass
I love this, because it's not sugar coated. It's the truth. Many business owner think that by just having a product or offering a service they're good to go. The thought process usually goes a little like this: "I'll buy some leads and I'll be set. I'll advertise on the most popular publishings and I'll be set. I'll pay for a commercial and I'll be set. I'll get a really cool flashy website and everyone will be interested in my services!" They spend the money, see no results and then they are desperate and on the verge of failing and some do have to quit the business.
You can get big returns and see results without spending too much money, but it will take some work and it needs to be applied consistently over a period of time. Here are some ideas to get you started:
1. Use the Phone, Then Follow Up- when people call you make a habit of capturing all of their contact information and follow up either through mailings or an email newsletter.
2. Be a Shameless Self Promoter- Use every outgoing piece of paper, and every electronic document and email as a business promotion.
3.Spend some time online- promote your business by posting information in places where your target market hangs out.
4. Position yourself as an expert in your business and write articles related to that expertise.
5. Offer something for free. This hooks your potential client, and they'll feel like you've offered value before you've done business.
6. Visit your community businesses and residents personally. Introduce yourself, ask about their interests and make connections.
These tactics alone can represent results if you make them part of your marketing system. Then when you've built momentum, and cash starts flowing, then and only then should you invest in higher priced advertising.
Entrepreneur Julissa Fernandez a.k.a "The Sassy Media Guru" is a Media Coach and Media Consultant helping other women entrepreneurs become Media Darlings. To learn more visit: www.synergycommunication.net.