The Entrepreneurs Guide to Small Business

Learn the In’s and Out’s of Being an Entrepreneur.

From Small Business to Big Business

Learn How Some Small Businesses Became Very Big Businesses.

E-Commerce

A huge part of business today is e-commerce. Learn the In’s and Out’s of business on the internet.

Public Relations

Every Business Can Benefit From a Little Publicity. These Tips Can Help Make You and Your Business Famous!

Workplace Communication

Communication is a Key Part of Any Successful Business. Learn How to Improve Communication Within Your Workplace.

Home » Archive by Category

Articles in Public Relations

How To Get Free Media Coverage

How To Get Free Media Coverage

There is no question that media coverage will boost business for you. It’s a proven way to put your business in the spotlight in a major way.
A perfect example of marketing 1 to many, which …

Step Out From The Shadows And Into The Spotlight

Step Out From The Shadows And Into The Spotlight

When you attend a networking function, you’ll be amongst a group of people all attempting to do the same thing…be seen and be heard.
Sometimes people will sit in the center of the room and talk …

PR Tools To Start Spreading The News

PR Tools To Start Spreading The News

Think about a CD and DVD. Both are for storing files and blank ones look pretty much alike. But using a DVD to save a couple Word documents would be overkill, and using a CD …

7 Proven Headline Formulas That Remain Fresh

7 Proven Headline Formulas That Remain Fresh

You’ve got less than 10 seconds to convince someone to read your webpage or article–so your headline better be compelling. Forget clever–most people are too busy to read simply for the sake of curiosity these …

Marketing: How A Press Release Can Increase Visibility Quickly

Marketing:  How A Press Release Can Increase Visibility Quickly

If you are searching for ways to grow your business, you have probably spent hours scouring social media sites, responding to email invitations or looking for connections to people in-the-know about new ways to market …

Publicity On The Internet Part II

Publicity On The Internet Part II

Part 1 of this article showed you how the internet has great platforms to generate publicity for yourself and your business.┬áIn this second part I will show you specific things you can do with each …

Publicity On The Internet – Part I

Publicity On The Internet – Part I

The internet has become the new media of preference to generate publicity and visibility for you and your business.
By using it to generate a presence and create a name for yourself you are accessing the …

Build Your Marketing Plan Around Publicity

Build Your Marketing Plan Around Publicity

Marketing and publicity plans should not be separate activities. They go hand in hand. When you put together your marketing plan there needs to be a publicity component included.
I call it the “baking powder”. You …

You Can Write A Press Release – Yes Even You

You Can Write A Press Release – Yes Even You

One of the wonderful things about the Information Age that we are living in is that we have the ability to tell the world about ourselves, our business, and our services.
For those starting out in …

3 Steps To Get Your Business On TV

3 Steps To Get Your Business On TV

When marketing your business any type of media presence can serve as a marketing tool you can use to position yourself as an expert, promote your products and services and ultimately get more sales.
While many …

How To Become A Media Darling

How To Become A Media Darling

While “Media Darling” is a phrase used loosely to describe an attention adept, I like to describe a Media Darling as someone who is media savvy. A person who can make good use of all …

How To Position Yourself As A Business Expert

How To Position Yourself As A Business Expert

Positioning yourself as an expert is what will give you credibility. It will make your customers respect you and keep following you. However, many business owners shy away from claiming their spotlight as an expert …

The Importance Of Effective Communication In The Media

The Importance Of Effective Communication In The Media

Communication is something we just take for granted. I am tempted to say that it is a vital part of our existence but I will dare say that it is THE vital part of our …

10 Powerful Ways To Boost Your Business With Free Publicity

10 Powerful Ways To Boost Your Business With Free Publicity

I know many small business owners and solo professionals get baffled by the word publicity. Many think its not for them. But publicity is for everyone. Why? Because publicity is about creating a buzz about …

What You Must Understand About Landing A TV Interview

What You Must Understand About Landing A TV Interview

When I was a producer for a daily political talk show, I was hungry for content. Believe it or not it is hard to fill a 1 hour show with “good” stuff.
To keep the show …