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Naming Your Consulting Company – Four Key Questions

Naming Your Consulting Company – Four Key Questions

With the economy on the skids, many experienced mid and upper level professionals are striking out on their own, leveraging their expertise to build their own future and control their own destiny. 
For many of these …

The Pitfalls Of Using A Family Name For Your Business Name

The Pitfalls Of Using A Family Name For Your Business Name

I took a call from Jason Del Rey a few weeks back about an interesting branding story he was working for Inc. Magazine, for which he needed an expert opinion. 
Skinner Baking Company had long supplied …

Extending Your Brand Message Through Social Media Sites

Extending Your Brand Message Through Social Media Sites

If there ever was a year for change, this is it. Changes in the stock market, the housing market, the elections, etc. etc. And it doesn’t stop there. Consumers are also changing the way they …

How To Take Your Brand To New Heights

How To Take Your Brand To New Heights

When I met Tim Shannon, CEO of Dale Jarrett Racing Adventure, he had a familiar problem. His industry had become saturated, hyper competitive and market share was shrinking.
Faced with this challenge, Tim did what great …

I Finally Get My Own Advice… It’s All About The End Benefit

I Finally Get My Own Advice… It’s All About The End Benefit

I have a confession to make. The things I teach are really the things I want to know.
For years I’ve been advocating the importance of defining who you are as a company, not what you …

How To Design Your Authentic Business Brand

How To Design Your Authentic Business Brand

Branding is yet another necessary element to every business that is almost always overlooked by small business owners and solo-professionals. Most people believe branding is for big companies. 
But the truth is that even if you …

Tips For Choosing A Name For Your Business

Tips For Choosing A Name For Your Business

Naming a business can be thrilling and spooky. It’s exciting because naming a business always gives a feeling of getting closer to bringing your fledgling business into the world. But it can also be stressful …

5 Ways To Reinforce Your Brand’s Message

5 Ways To Reinforce Your Brand’s Message

To get your brand to stick with people you need to constantly reinforce the message you are trying to send. The occasional mailer or business card just isn’t enough to get the job done. And …

What Is In A Product Name?

What Is In A Product Name?

For every new product comes the opportunity to create a killer name. But what really goes into the naming of your new product? Considering it is a critical part of developing a brand image for …

Brand Building For Your Small Business

Brand Building For Your Small Business

Branding your small business will be one of the most important steps that you will take to make your business successful and your name known to potential customers. Brand building begins before you even open …

Creating A Personal Brand That Matters To Your Target Market

Creating A Personal Brand That Matters To Your Target Market

“Don’t compromise yourself. You’re all you’ve got.” ~Janis Joplin
If you’re a self-employed service professional, you are your brand. Your brand is more than your company name, logo, or color scheme.
Your brand ultimately represents your values …

Solo Professional Marketing Tips – Is Your Personal Brand Hitting A Roadblock?

Solo Professional Marketing Tips – Is Your Personal Brand Hitting A Roadblock?

What makes a brand great and memorable?
The first thing that comes to mind is usually a fancy logo design, color selection, tag lines, and the perfect photo for your website header, right?
Wait a second . …

Branding A City – How To Turn Rodents Into Revenue

Branding A City – How To Turn Rodents Into Revenue

When I first moved to the cozy little mountain town of Brevard, NC, I was struck by the incredible beauty of the place, from the Blue Ridge Parkway that weaves through the north part of …

How One Great Brand Name Can “Grow” Another

How One Great Brand Name Can “Grow” Another

It started with one client’s wish to reflect her beautiful, bold web designs in her company name.
Angela Nielsen had created NIC Media (for Nielsen Internet Consultants) and the name was creating considerable confusion. Not only …

Coghead And Coglets: The Beginning Of A Naming Hierarchy

Coghead And Coglets: The Beginning Of A Naming Hierarchy

When Coghead was just a name on a list, who would have foreseen the meteoric rise of the Coghead “dude” and the success of the “Coglets” application?
This is a good example of how the right …

Top Eight Mistakes To Avoid When Naming Your Business

Top Eight Mistakes To Avoid When Naming Your Business

Naming a business is like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone.
If it’s off, the rest of the building is off, …