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Don't Waste Money When You Promote Your Small Business
A memo to managers of small businesses. If you promote your business, you must measure the results. If you can't measure the results, don't waste your money promoting your business.
Top 5 Reasons Why You Should Spend Time Social Networking Online
Whether you network in person or online, it's an investment of your time, money and resources. Since the internet is a HUGE network of people, it's important to spend your time wisely.
Has The Brand Bubble Finally Burst?
Traditional thinking is that consumers will pay a premium for a brand name vs. an unbranded or store brand product. That thinking has faced a stiff challenge in the face of the recent economic downturn and changes in consumer sentiment. This is especially true of luxury brands.
Marketing Forms
Successfully marketing your product or service is critical to your business. These forms can help you develop a great marketing campaign.
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Verbal Marketing: Is Your Networking Message On Queue
By: Steve Smith
Several times a week, I make my rounds to the various networking organizations I belong to for the purpose of continuing to drive my business through referrals.
Twitter - The Ultimate Coffee Break
By: Darlene Willman
Whether you chose to network in person or online, Twitter is a great tool for keeping in touch. When I changed my business, people were continually asking what I was doing now. That's when I discovered how useful Twitter is to stay connected to your network.
Do You Want To Create A Company Name Or Build A Brand?
By: Phillip Davis
The first group views company naming as a set of hurdles (i.e. clearing trademarks, obtaining a matching domain name, finding a name that's short, finding a name that can't be mispronounced, finding a name that begins high in the alphabet, etc.).