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Don't Waste Money When You Promote Your Small Business
A memo to managers of small businesses. If you promote your business, you must measure the results. If you can't measure the results, don't waste your money promoting your business.

Top 5 Reasons Why You Should Spend Time Social Networking Online
Whether you network in person or online, it's an investment of your time, money and resources. Since the internet is a HUGE network of people, it's important to spend your time wisely.

Has The Brand Bubble Finally Burst?
Traditional thinking is that consumers will pay a premium for a brand name vs. an unbranded or store brand product. That thinking has faced a stiff challenge in the face of the recent economic downturn and changes in consumer sentiment. This is especially true of luxury brands.
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Solo Professional Marketing - Are You Keeping In Touch?
The World's Largest Networking Safety Net
Pull, Don't Push - 5 Better Ways To Build Your Network
Retail Managers - Boost Your Sales Through This Simple Strategy
Business Owners - Get Inside The Head Of Your Customer!
Why Testimonials Are Such A Powerful Business Marketing Tool
4 Keys To Understanding Why Your Customers Buy From You
Six Essentials You Must Have - From A Naming And Branding Firm
Some General Rules To Help You Sell In The Post Recession Economy
Employing The Marketing Mix In Your Small Business Start Up Strategy
What The Holidays Teach Us About Branding
The Power Of Brand Filters - Tips For Better Company And Product Naming
4 Tips To Creating Market Awareness For Your Sales Cycle
How To Create A Marketing Buzz
Has The Brand Bubble Finally Burst?
Top 5 Reasons Why You Should Spend Time Social Networking Online
Don't Waste Money When You Promote Your Small Business
Verbal Marketing: Is Your Networking Message On Queue
Twitter - The Ultimate Coffee Break
Do You Want To Create A Company Name Or Build A Brand?
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Verbal Marketing: Is Your Networking Message On Queue
By: Steve Smith

Several times a week, I make my rounds to the various networking organizations I belong to for the purpose of continuing to drive my business through referrals.
Twitter - The Ultimate Coffee Break
By: Darlene Willman

Whether you chose to network in person or online, Twitter is a great tool for keeping in touch. When I changed my business, people were continually asking what I was doing now. That's when I discovered how useful Twitter is to stay connected to your network.
Do You Want To Create A Company Name Or Build A Brand?
By: Phillip Davis

The first group views company naming as a set of hurdles (i.e. clearing trademarks, obtaining a matching domain name, finding a name that's short, finding a name that can't be mispronounced, finding a name that begins high in the alphabet, etc.).