Author Biography: Lynn Hunsaker

Author Biographies

Lynn Hunsaker

Lynn's customer retention expertise is unique with hybrid skill sets in marketing & market research, process improvement & quality, organizational development & change management, and leadership & teaching. She has an MBA and two decades of executive experience

at ClearAction, Applied Materials, Tragon, and Sonoco. Lynn is an AMA Professional Certified MarketerTM, ASQ Certified Quality Manager, Certified CPI 260® and MBTI® Practitioner, past president of Silicon Valley American Marketing Association, and current president of Bay Area Association for Psychological Type. In addition to corporate consulting and training, Lynn teaches university courses and is a frequent speaker at national conferences on customer satisfaction and balanced scorecards. Her e-handbooks are great resources for worksheets, templates and tips: "Metrics You Can Manage For Success", "Customer Experience Improvement Momentum", and "Innovating Superior Customer Experience".

She is founder of ClearAction LLC, a customer experience optimization consultancy. Through ClearAction mentoring you can improve your customer program ROI by ensuring you're setup for success to listen to the right customers in the right ways, engage all your employees in doing their part to deliver your brand promises, establish criteria for customer-value focused strategic and tactical decisions, assess voice of the customer relative to the full customer experience, innovate for a differentiated end-to-end customer experience, reinforce customer behavior that builds profitability, create a seamless experience across points that touch a customer, and design or improve processes for hassle prevention & superior experiences.

Author Links

www.clearaction.biz
http://clearaction.biz/blog
http://twitter.com/clearaction
www.linkedin.com/in/lynnhunsaker

Articles By: Lynn Hunsaker