On the other hand, investing a little time upfront to strategically map out your ebook or info product will go a long way toward making sure you end up with a bestseller.
I generally walk clients through a five-step process for doing exactly that-and one of those steps is positioning your information product to stand out from the competition before you set fingers to keyboard.
Some ways to do this include:
Target a specific niche. There may be fewer potential buyers in a niche, but they'll be much easier to find and your product will quickly jump from the "nice to have" to the "must-have" category--so you end up selling more overall!
Go deep, not wide. Covering one specific topic in great detail will have a much bigger pay-off than trying to cover it all. For example, skip the generic "how to improve your relationship" ebook in favor of "how to get your ex back."
Highlight your personal experience. If you've actually solved the problem for yourself, then definitely share that. More experience = more credibility plus your story helps build rapport with your customers.
Emphasize a point others missed. I created my 7 Steps to Creating Copy that Speaks Your Client's Language for More Clients & More Sales program because many of the copywriting programs out there tell you to make sure you use language that resonates with your clients...but none actually walk you through the process of how to do it.
Mix up the format. An ebook doesn't have to be a report. Flow-chart type process sheets are hot right now thanks to a bunch of gurus promoting products with them.
Interview a rock star. Getting an industry celebrity to spill their secrets can again boost your credibility--as well as set your product apart from other "unknown" authors.
Add different bonuses. Instead of tossing in everything plus the kitchen sink, focus on what customers will REALLY need to make the most of your information and offer bonuses that will help them do that.
Regardless of which routes you choose, starting with a one-of-a-kind ebook or info product will save you a ton of time and frustration when you're marketing it later-and bring in loads more passive income for your business!
Tracy Needham, founder of Compelling Communications, LLC, helps small business owners boost their business through compelling copy and marketing strategies that make the most of their time and money. Sign up for her FREE Special Report: The One Press Release You Can Write to Get Thousands of Dollars Worth of Free Publicity at www.compellingezine.com.
I generally walk clients through a five-step process for doing exactly that-and one of those steps is positioning your information product to stand out from the competition before you set fingers to keyboard.
Some ways to do this include:
Target a specific niche. There may be fewer potential buyers in a niche, but they'll be much easier to find and your product will quickly jump from the "nice to have" to the "must-have" category--so you end up selling more overall!
Go deep, not wide. Covering one specific topic in great detail will have a much bigger pay-off than trying to cover it all. For example, skip the generic "how to improve your relationship" ebook in favor of "how to get your ex back."
Highlight your personal experience. If you've actually solved the problem for yourself, then definitely share that. More experience = more credibility plus your story helps build rapport with your customers.
Emphasize a point others missed. I created my 7 Steps to Creating Copy that Speaks Your Client's Language for More Clients & More Sales program because many of the copywriting programs out there tell you to make sure you use language that resonates with your clients...but none actually walk you through the process of how to do it.
Mix up the format. An ebook doesn't have to be a report. Flow-chart type process sheets are hot right now thanks to a bunch of gurus promoting products with them.
Interview a rock star. Getting an industry celebrity to spill their secrets can again boost your credibility--as well as set your product apart from other "unknown" authors.
Add different bonuses. Instead of tossing in everything plus the kitchen sink, focus on what customers will REALLY need to make the most of your information and offer bonuses that will help them do that.
Regardless of which routes you choose, starting with a one-of-a-kind ebook or info product will save you a ton of time and frustration when you're marketing it later-and bring in loads more passive income for your business!
Tracy Needham, founder of Compelling Communications, LLC, helps small business owners boost their business through compelling copy and marketing strategies that make the most of their time and money. Sign up for her FREE Special Report: The One Press Release You Can Write to Get Thousands of Dollars Worth of Free Publicity at www.compellingezine.com.
Info Products Made Easy - Stand Out From The Start
I wish I could tell you to just write about what you love and you'll make millions from it. While it can happen, it's definitely the harder road to take.
By: Tracy Needham
I wish I could tell you to just write about what you love and you'll make millions from it. While it can happen, it's definitely the harder road to take.
By: Tracy Needham
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