Read More Great Marketing Articles
How To Position Yourself As An Expert
Positioning yourself as an expert is what will give you credibility. It will make your customers respect you and keep following you. However, many business owners shy away from claiming their spotlight as an expert because of fear.
By: Julissa Fernandez
Positioning yourself as an expert is what will give you credibility. It will make your customers respect you and keep following you. However, many business owners shy away from claiming their spotlight as an expert because of fear.
By: Julissa Fernandez
|
Interestingly enough, when you ignore your fear and step up, you will be surprised at how much people will appreciate the information you have to offer as an expert in your field. Here are a few ways you can start claiming your spotlight:
1. Writing is Imperative
The number one way to position yourself as an expert is to write. Write about things that show you know your stuff. Offer tips, advice, and how to's. Using catchy headlines will grab your readers attention and breaking it down into easy steps will keep them wanting more. You may think writing isn't your thing. But trust me when I tell you, you won't be writing for a Pulitzer. You just want to get into the habit of giving your audience useful nuggets of information to establish trust. You can start with a blog or a monthly newsletter. But start now!
2. Toot Your Own Horn!
Own your expertise and tell the world about it. If you don't, who will? Constantly telling your clients or potential customers about your skills and expertise is called self-promotion. When in business for yourself, you are responsible for moving up. There's no boss to recommend you or decide if you get a promotion. Now, that pressure is all on you. So don't be afraid to share your strategies and know how's. It will only help you and show confidence at the same time.
3. Get Personal
Now more than ever the amount of information available is downright overwhelming. What will keep customers coming to you is your personality, your stories. People love stories. Sharing your personal stories will make you more human and nothing beats the human connection. Remember, your story is what makes you unique. Let everyone in on that. Stories also establish credibility. When you tell someone how you did something in your own business or personal life, it show them you've been there, done that!
Here are some additional ways to position yourself as an expert:
Interview other experts.
Be interviewed by an expert.
Ask your clients for questions and answer them.
Read a book and write your opinion on it.
Bought an info product? Write a review on it.
Comment about things going on in the news that may be relevant to your industry.
Speak at workshops and seminars.
These are all ways that will surely catapult you into the spotlight as an expert in your field.
Entrepreneur Julissa Fernandez a.k.a "The Sassy Media Guru" is a Media Coach and Media Consultant helping other women entrepreneurs become Media Darlings. To learn more visit: www.synergycommunication.net.
1. Writing is Imperative
The number one way to position yourself as an expert is to write. Write about things that show you know your stuff. Offer tips, advice, and how to's. Using catchy headlines will grab your readers attention and breaking it down into easy steps will keep them wanting more. You may think writing isn't your thing. But trust me when I tell you, you won't be writing for a Pulitzer. You just want to get into the habit of giving your audience useful nuggets of information to establish trust. You can start with a blog or a monthly newsletter. But start now!
2. Toot Your Own Horn!
Own your expertise and tell the world about it. If you don't, who will? Constantly telling your clients or potential customers about your skills and expertise is called self-promotion. When in business for yourself, you are responsible for moving up. There's no boss to recommend you or decide if you get a promotion. Now, that pressure is all on you. So don't be afraid to share your strategies and know how's. It will only help you and show confidence at the same time.
3. Get Personal
Now more than ever the amount of information available is downright overwhelming. What will keep customers coming to you is your personality, your stories. People love stories. Sharing your personal stories will make you more human and nothing beats the human connection. Remember, your story is what makes you unique. Let everyone in on that. Stories also establish credibility. When you tell someone how you did something in your own business or personal life, it show them you've been there, done that!
Here are some additional ways to position yourself as an expert:
Interview other experts.
Be interviewed by an expert.
Ask your clients for questions and answer them.
Read a book and write your opinion on it.
Bought an info product? Write a review on it.
Comment about things going on in the news that may be relevant to your industry.
Speak at workshops and seminars.
These are all ways that will surely catapult you into the spotlight as an expert in your field.
Entrepreneur Julissa Fernandez a.k.a "The Sassy Media Guru" is a Media Coach and Media Consultant helping other women entrepreneurs become Media Darlings. To learn more visit: www.synergycommunication.net.
10 Powerful Ways To Boost Your Business With Free Publicity
Your Networking Secret Weapon
Rebrand Your Company To Boost Your Bottom Line
The Importance Of Effective Communication In The Media
Increase You Customer Satisfaction By Praising Your Staff
Your Networking Secret Weapon
Rebrand Your Company To Boost Your Bottom Line
The Importance Of Effective Communication In The Media
Increase You Customer Satisfaction By Praising Your Staff
Sponsored Links
Sponsored Links
