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Read More Great Marketing Articles
How To Build A Diverse Community
Every business owner is aware that if you want your business to grow one of the first areas you should focus on is marketing.
By: Bryan Young
Every business owner is aware that if you want your business to grow one of the first areas you should focus on is marketing.
By: Bryan Young
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After all, it takes most customers seeing your product 7-9 times before they are curious about your company and another 7-9 times of positive feedback before they are interested in buying themselves.
We've been working on building our community for more than 8 months now. The thing about marketing that most don't understand is that it requires a lot of patience and repetition.
"Coke". Just from typing that word one of the first things that probably came to your mind was the soft drink. Yet, even with a product that virtually sells itself Coca-Cola still spends millions every year on advertisements. I can't think of one successful company that never has to market itself.
People often ask, "How did two young entrepreneurs manage to get so many people to want our membership?"
First, age can only limit you as much as you will let it. It is ok to be confident in what you are doing as long as you are still willing to learn.
Be very pro-active in your marketing efforts. This means that instead of just saying I think college students, inventors and investors will find my site useful and hoping they hear about you some way, actually go out and sell the benefits to them.
My best piece of advice for you when it comes to building a community is to take your time and build strong relationships first. You may know who you want to be involved but actively pursue them, ask for feedback, and actually use the information they give you. It won't be easy and it will take a lot of time but in the long run you will be adding more value to your company. Also make sure that both sides are receiving mutual benefit. A large part of my day is spent doing this by talking to people in person, on the phone or through email about how their company is doing, not mine unless they ask.
Expect mistakes to be made. Consider that good things take time as you continue to grow your company.
Bryan Young started his first business at the age of 12 and currently runs a freight shipment company. He is also the founder of www.businessempiremag.com an Ezine that looks to give advice to and promote entrepreneurs and independent inventors.
We've been working on building our community for more than 8 months now. The thing about marketing that most don't understand is that it requires a lot of patience and repetition.
"Coke". Just from typing that word one of the first things that probably came to your mind was the soft drink. Yet, even with a product that virtually sells itself Coca-Cola still spends millions every year on advertisements. I can't think of one successful company that never has to market itself.
People often ask, "How did two young entrepreneurs manage to get so many people to want our membership?"
First, age can only limit you as much as you will let it. It is ok to be confident in what you are doing as long as you are still willing to learn.
Be very pro-active in your marketing efforts. This means that instead of just saying I think college students, inventors and investors will find my site useful and hoping they hear about you some way, actually go out and sell the benefits to them.
My best piece of advice for you when it comes to building a community is to take your time and build strong relationships first. You may know who you want to be involved but actively pursue them, ask for feedback, and actually use the information they give you. It won't be easy and it will take a lot of time but in the long run you will be adding more value to your company. Also make sure that both sides are receiving mutual benefit. A large part of my day is spent doing this by talking to people in person, on the phone or through email about how their company is doing, not mine unless they ask.
Expect mistakes to be made. Consider that good things take time as you continue to grow your company.
Bryan Young started his first business at the age of 12 and currently runs a freight shipment company. He is also the founder of www.businessempiremag.com an Ezine that looks to give advice to and promote entrepreneurs and independent inventors.