How To Become A Media Darling
While “Media Darling” is a phrase used loosely to describe an attention adept, I like to describe a Media Darling as someone who is media savvy. A person who can make good use of all media platforms to benefit them in some way.
Sarah Palin, Michelle Obama, and Angelina Jolie have all been labeled media darlings but we all know how different their media experiences have been.
While Sarah Palin has a natural charisma about her, she could have really benefitted from some good Media Coaching. I am sure we will be seeing a huge change in her media exposure in the coming years.
Michelle Obama has played it really safe. She may not be as charismatic as Sarah Palin, but she’s done a good job at exposing only the necessary facets of her life as a public figure. She has also leveraged the popularity of her husband and has almost always made her stance more about him than about her.
Now Angelina Jolie. This is a true Media Darling. Yes, she is a hounded celebrity. We have heard the good the bad and the ugly about this superstar. But think about Angelina back in the days in comparison to her persona today. She has gone from rebellious, bad girl to world humanitarian, mother of six! We keep getting the different spins on her personal life but we can’t get enough of her and it’s safe to say that most people love her or what she portrays. This isn’t coincidence. She has used an effective publicity plan in her favor. She has polished her image. She has conveyed sincerity, consistency and charm in her media outings.
People love her.
What can you do today to become a real Media Darling?
Build a Publicity Plan- I know I constantly repeat this planning stuff. But it really is the most important part. Planning helps you do everything else you need to do to become a Media Darling. So come up with a timed plan. Six months, twelve months and stay on track. Determine your target media, come up with good pitches, sharpen those press releases.
Spin Yourself- By planning you can do this step really well. Work the calendar and weave yourself into evergreen stories that you can be featured in. Media outlets love these because when content is low this is what they reach for.
Extend your Reach- It’s not only TV anymore. Media outlets today encompass broadcast and print, but now we have access to Social Media, Blogging, Podcasting, and Viral Video on the Internet. See which ones you can use to extend your reach.
Be Prepared- Part of being a Media Darling is knowing how to face the difficulty of exposure. That means, communication effectively, knowing what potential hard questions can be presented and how to handle them, and if something goes wrong, knowing what to do to repair the damage. This will make you a pro and no matter what happens the public will respect you for knowing how to face it.
Like all good things, becoming a real Media Darling takes preparation and defining. But once you set the course, it’s all good for you and your business.