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Articles in Entrepreneurship

How To Use Adult Learning Principles And Styles In Your Next Course

How To Use Adult Learning Principles And Styles In Your Next Course

So you’ve finally decided to go for it and design your first workshop, tele-class, or home study! Now what? First things first. You need some working knowledge of adult learning principles and styles to guide …

How To Create Specific And Actionable Objectives

How To Create Specific And Actionable Objectives

If you’re a solo professional, hopefully you’re using workshops, tele-classes, and home study courses as part of your sales cycle of offerings.
What’s your goal? Engaged, enthusiastic, successful learners who:

· Come back for more of your offerings
· Refer …

Creating A Marketing Plan For Your Next Course

Creating A Marketing Plan For Your Next Course

You’re creating your next workshop, e-course, home study, or tele-seminar. You’ve lasered in on your audience, creating specific and actionable objectives that will drive your content.
Now consider audience awareness – the marketing side of planning …

Delivering Presentations

Delivering Presentations

When asked to give a presentation, consider using the four P’s of presentation steps to help you with your delivery. The four P’s are: Plan, Prepare, Practice, and Perform. This article will address steps three …

Creating Business Presentations

Creating Business Presentations

When asked to give a presentation, consider using the four P’s of presentation steps to help you with your creation. The four P’s are: Plan, Prepare, Practice, and Perform. This article will address steps one …

Giving A Business Client A Gift From The Company

Giving A Business Client A Gift From The Company

When searching for the right gift to say thanks to a client consider a variety of options before spending the money in order to accomplish the desired customer result. 
Sales professionals and business owners who want …

Ten Book Options To Use For Business Gifts

Ten Book Options To Use For Business Gifts

Ever find a business book that is referred to again and again or that others say they re-read or continually use as a resource? 
So why not consider giving the business gift that keeps giving in …

Do Business Owners Rely On Professionals Too Much? (Do They Have Any Choice?)

Do Business Owners Rely On Professionals Too Much? (Do They Have Any Choice?)

I just had a conversation with a very successful real estate developer who told me two stories about lawyers; they are both worth passing on. 
In the first he mentioned that he had just received a …

Why Build A Good Company When You Can Build A Great One?

Why Build A Good Company When You Can Build A Great One?

How many times have you heard the saying, “You have to get the best people involved to build a successful business?”
There’s a lot of truth to it, but Dr. James Collins’ book “Good to Great …

Entrepreneurs Know There Are Opportunities Within Opportunities

Entrepreneurs Know There Are Opportunities Within Opportunities

The Entrepreneurs Guide Part 20
Successful entrepreneurs know that once they have a business they have access to an unlimited number of additional opportunities. 
Every customer, every supplier, every employee — everyone they meet is both a …

Entrepreneurs Know Fixed Costs Will Eat Them Alive

Entrepreneurs Know Fixed Costs Will Eat Them Alive

The Entrepreneurs Guide Part 19

Fixed costs; those costs which are attributable to commitments for equipment, buildings, employment contracts, notes payable, and other items of this type require payment regardless of sales or profits, or the …

Entrepreneurs Know The Difference Between Marketing And Sales

Entrepreneurs Know The Difference Between Marketing And Sales

The Entrepreneurs Guide Part 18
Many people don’t understand the difference between marketing and sales — even worse many don’t understand the relationship between the two. 
The Sales Department can’t really succeed without a well-focused and well-executed …

Entrepreneurs Pay Themselves What They Are Worth

Entrepreneurs Pay Themselves What They Are Worth

The Entrepreneurs Guide Part 17

When you are the owner of your own business, one of the most difficult decisions you will make is how to pay yourself and how much to pay yourself. 
First, there is …

Entrepreneurs Know People Make It Happen

Entrepreneurs Know People Make It Happen

The Entrepreneurs Guide Part 16
Successful entrepreneurs learn early in their careers that good people make good things happen. When most of us start out in our own businesses, we think that money is the key …

Entrepreneurs Know Profits And Cash Are Different

Entrepreneurs Know Profits And Cash Are Different

The Entrepreneurs Guide Part 15
“How come there’s never any cash in the checking account?” How many times have you asked yourself that question? You know the business is making money. The Profit and Loss statement …

Entrepreneurs Know How To Use Financial Information

Entrepreneurs Know How To Use Financial Information

The Entrepreneurs Guide Part 14

Capturing the financial information on your business is easy — there are many systems available to help you or your bookkeeper keep track of what’s going on. Unfortunately too many owners …