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The Entrepreneurs Guide Series
How To Evaluate And Profit From A
Business Opportunity
By: Art Consoli
Entrepreneurs Control The Opportunity
Page 2
All the while you are working through this process you should be coming to some conclusions about how much money you will need and by when. You should be well along with ideas about where you will get the money you need and how long it will take. When you feel comfortable about these issues, the money and the time, then you can have the Offer prepared.
Depending on your background and skills you should consider presenting the offer to the seller yourself. Most people have a difficult time when it comes to a confrontation, so help the seller start discussing how he feels. Select an issue you are willing to give on and ask him what he thinks. No matter what he says, don't react, be non-responsive, suggest that you both work through the entire document. In this manner he won't know if he succeeded in changing your mind or if he still has a battle to go through.
The objective of this effort is to get his signature on the Offer and his initials on the changes he wants. Now you can bargain for more time. That's the only change you want in this conversation. Get him to extend the time and initial it and then pick up the Offer without signing it. Tell him you need to get your wife or partner, or the lawyer … anybody, to look at it and you'll be back in however many days you can negotiate.
Once you have the seller's signature and his initialed changes, you control the opportunity.
The more time you can get to control the business opportunity, the more the seller will think about spending the money and taking time off. The more he does those two things, the more willing he will become to make the sale the way you want.
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Read the Next Part in The Entrepreneurs Guide Series:
Entrepreneurs Know The Value Of Leverage
Art Consoli's unique background and skills allow him to speak and write about how someone with limited experience can do a self-evaluation which will let him decide which business opportunity is best, how to evaluate opportunities and gain control over the one which offers the greatest potential and then manage that business to success. Readers of his book call and write to tell him how much his book has helped their lives and improved their business. The author can be reached at www.businessstrategyartconsoli.com.