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Do You Need Help Designing A Better Yellow Page Ad? We're Here To Help
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As far as the actual text of the ad is concerned it needs to tell readers something about your company. You need the usual address and phone. If you have a web site make sure you list it. Also if you're a member of the Chamber of Commerce or Better Business Bureau mention it. If you take credit cards make sure to include those symbols too. Opinions vary on how to lay these things out but one thing I've seen that seems universal is don't clutter it up. Space things out as much as possible. People don't really want to read ads they just want to find a provider for their needs.
So tell them what you do and make it easy to contact you. Your telephone number should be prominent and the website address as well. Also remember a phone book is not a magazine. Don't try to get to cute with the ad. Remember your just trying to get their attention!
My last tip in designing an ad is flip through your yellow pages. Pick a subject and see what catches your eye under that heading and others. You'll probably be able to figure out who is wasting their money and who isn't.
Yellow page ads can earn a healthy return on your investment but you have to put in the work so take it seriously and you might actually wind up having some fun with it in the process.
Return to Page 1
Cash Miller is the Editor of SmallBusinessDelivered.com and hosts his own blog at www.SmallBusinessDelivered.com/cash-millers-blog.
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As far as the actual text of the ad is concerned it needs to tell readers something about your company. You need the usual address and phone. If you have a web site make sure you list it. Also if you're a member of the Chamber of Commerce or Better Business Bureau mention it. If you take credit cards make sure to include those symbols too. Opinions vary on how to lay these things out but one thing I've seen that seems universal is don't clutter it up. Space things out as much as possible. People don't really want to read ads they just want to find a provider for their needs.
So tell them what you do and make it easy to contact you. Your telephone number should be prominent and the website address as well. Also remember a phone book is not a magazine. Don't try to get to cute with the ad. Remember your just trying to get their attention!
My last tip in designing an ad is flip through your yellow pages. Pick a subject and see what catches your eye under that heading and others. You'll probably be able to figure out who is wasting their money and who isn't.
Yellow page ads can earn a healthy return on your investment but you have to put in the work so take it seriously and you might actually wind up having some fun with it in the process.
Return to Page 1
Cash Miller is the Editor of SmallBusinessDelivered.com and hosts his own blog at www.SmallBusinessDelivered.com/cash-millers-blog.
Brand Building For Your Small Business
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Do Sales Presentations Make You Nervous?
Need to Boost Your Business to Business Sales?
Why Does Your Business Need A Good Marketing Plan?
What Is In A Product Name?
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