Design Your Website To Achieve Your Goal

Most web designers are good at making your web site look good and function well. They can offer lots of tips on what you should say and how you should say it. These folks will create a web site that will serve as an excellent brochure. You will be able to direct people to your web site to learn more about you - maybe even conclude a transaction with you. But don’t mistake this for web site generated business. Whatever you did or said to get them to visit your site was what generated the business.

Some web designers believe they know what the search engines are looking for and how to work the system so your web site will get high visibility. If they do and you and they can produce such a web site and if it does get to page one - the business generated will be a result of people searching for you (and your competitors.) That’s web-generated business.

Know and understand this crucial difference because the two web sites have to be different.

We just finished my new web site and saw it ranked number one out of 287,000 on MSN. Com, and number eight out of 154,000 on Google. I did not want a brochure. I wanted a high search engine ranking so people could find me. We have a good start on achieving this objective.

Here’s what I concluded.

Regardless of what you are told search engines are successful because they do a good job of providing the “searcher” with quality references relevant to the searched words or phrases. Because it’s your web site you have to decide what’s relevant and you have to make certain it’s included.

You also have to remember that the stranger who is searching operates much the same way we read a newspaper. Something catches our eye and we stop. We stay (keep reading) as long as we are interested and all sorts of things can shut down our interest. The stranger who visits your web site by way of a search engine is usually looking for maximum information in the shortest possible time. He or she is ready to make a decision, they will take action or move on to the next reference.

This is very different than what happens when you send somebody to your web site. This occurs after you have met or had a conversation during which they’ve become interested in you. They will go to your web site for history, details, or confirmation. They are looking for brochure-type information. They will stick with what they are reading because they feel as though they already have a relationship with you. They are not looking to move on as quickly as possible. They are not shopping.

Content in a website designed for highest visibility is critical; style, cute, clever, and funny are not Those attributes go in the web site to be used as a brochure.

The difficulty with writing content rich information (required by a web site) is that it also must serve the reader’s needs. To do this one must be well versed in the subject, very focused on the potential customers and a good writer. Such a combination is difficult to find.

When you are talking to a designer about creating a site for maximum visibility ask to see the results. Ask for the search words or phrases for the web sites they have created. Enter them and check the placement of the web sites he or she designed.

I do not design or consult on web sites but if you’d like to see what I’m talking about, the search word phrase for my business is “business strategist”.

Art Consoli's unique background and skills allow him to speak and write about how someone with limited experience can do a self-evaluation which will let him decide which business opportunity is best, how to evaluate opportunities and gain control over the one which offers the greatest potential and then manage that business to success. Readers of his book call and write to tell him how much his book has helped their lives and improved their business. The author can be reached at www.businessstrategyartconsoli.com.