Create Follow Up Opportunities In Your Next Training Offering
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Create Follow Up Opportunities In Your Next Training Offering
Learning doesn't end when your student leaves your workshop, tele-seminar, or home study course.
By: Amy Franko
Learning doesn't end when your student leaves your workshop, tele-seminar, or home study course.
By: Amy Franko
People are continually learning. Examples include internet research, books, social and business networking, on the job, and mentoring - just to name a few.
Your course design should take advantage of opportunities to follow up and create new learning events.
Why should you create follow-up opportunities?
· You improve the odds of your clients successfully retaining and applying your content. They're more likely to refer your work to others.
· It helps you to remain in communication with your clients.
· Your clients know you're invested in their success.
· Chances are your clients will remain actively engaged in your sales cycle and purchase future products and services from you.
Follow-up opportunities include:
· Q/A session within 30 days of the course ending
· Scheduled coaching conversations to ensure that the material is being applied
· Emails re-iterating key concepts with supporting information, spaced at appropriate intervals
· An intermediate or advanced-level course
· Further reading, audio, or video materials
· Surveys
Below are some tips to keep in mind while you consider what follow-up strategies will work best for you content and audience:
· Your follow-up should support the content originally presented in your course to help improve practice and retention.
· Keep it simple to keep it memorable. Again, you are competing with the learner's other obligations.
· Create a short survey to be completed immediately after the course. You may create a second survey to be completed 30-60 days after the course ended to gauge retention and where improvements can be made.
· If your content supports additional learning beyond the course, consider using that to build a follow-up course. Mention there will be future opportunities to build advanced skills.
· Make sure your clients are aware of all that you have to offer. Consider creating a space on your website that lists and describes your offerings in a way that's progressive and easy to navigate.
Use these tips in your next offering and watch your clients improve retention of your content, refer you to others, and invest in future opportunities.
Your course design should take advantage of opportunities to follow up and create new learning events.
Why should you create follow-up opportunities?
· You improve the odds of your clients successfully retaining and applying your content. They're more likely to refer your work to others.
· It helps you to remain in communication with your clients.
· Your clients know you're invested in their success.
· Chances are your clients will remain actively engaged in your sales cycle and purchase future products and services from you.
Follow-up opportunities include:
· Q/A session within 30 days of the course ending
· Scheduled coaching conversations to ensure that the material is being applied
· Emails re-iterating key concepts with supporting information, spaced at appropriate intervals
· An intermediate or advanced-level course
· Further reading, audio, or video materials
· Surveys
Below are some tips to keep in mind while you consider what follow-up strategies will work best for you content and audience:
· Your follow-up should support the content originally presented in your course to help improve practice and retention.
· Keep it simple to keep it memorable. Again, you are competing with the learner's other obligations.
· Create a short survey to be completed immediately after the course. You may create a second survey to be completed 30-60 days after the course ended to gauge retention and where improvements can be made.
· If your content supports additional learning beyond the course, consider using that to build a follow-up course. Mention there will be future opportunities to build advanced skills.
· Make sure your clients are aware of all that you have to offer. Consider creating a space on your website that lists and describes your offerings in a way that's progressive and easy to navigate.
Use these tips in your next offering and watch your clients improve retention of your content, refer you to others, and invest in future opportunities.
Amy Franko is the owner and principal learning designer of Amy Franko Consulting. Amy is a certified Book Yourself Solid ™ business coach. The group she's most passionate about serving is women who are solo service professionals. She uses a simple system of protocols specifically designed to bring more ideal clients into their business, even if marketing and selling isn't something they like to do. You can learn more about her by visiting her website www.amyfranko.com or following her on Twitter www.twitter.com/amyfranko.
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