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Attraction Marketing Vs Old School Marketing
We are living in the entrepreneurship era. The current economy, though volatile, is what some experts are calling the perfect storm.
By: Julissa Fernandez
We are living in the entrepreneurship era. The current economy, though volatile, is what some experts are calling the perfect storm.
By: Julissa Fernandez
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By having nothing to lose, thousands of unemployed and displaced workers are deciding to start their own business. This is a good thing. The question is: Who will make it?
Now, history has shown that persistence and perseverance will get anyone what they want. But there are those who seem to make it with ease, while others make it with a struggle. Marketing will be the number one tool in mobilizing your business toward success. That is a fact. And while there are many marketing tactics to choose from there is something that has become increasingly apparent and the shift is happening.
There is a new paradigm in how businesses market themselves. It's known as Attraction Marketing. This is where business comes to you as a result of positioning and a compromise to service vs. Old School Marketing which is all about hype, fear, Ra-Ra!, brainwashing and let me get a sale out of you approach. Those days are over. You can still get business with old school marketing tactics, for sure. But you will not build long lasting customer relations and in the long run, the cost of this type of marketing is a high price to pay.
Today's new paradigm is about establishing relationships. It's about making a commitment to be of service. With attraction marketing there will always be a win-win situation and both you, the business and the customer will achieve success. With this new paradigm, the principles of success remain constant. For example, you need to be focused, goal oriented, persistent and determined. What changes is your approach. Where you come from. It becomes imperative to review your approach across the board. Because marketing encompasses many things; see how you are positioning yourself and your business in your copy writing, your website, your advertising, even your appearance. But most importantly, how are you establishing relationships?
There's a psychological approach to this new paradigm. And it all comes down to analyzing how people see you. Are you being saucy, hype-based and inauthentic? People can read this and it's a repellent. Or are you being of service, information-based and authentic? Via this approach, people feel cared for as opposed to "pitched" to.
Entrepreneurial and Sales leaders within different industries have proven how this new paradigm made a huge difference in their bottom line. People like Bob Proctor (Self-Development), Kandee G (Real Estate Sales), and Ali Brown (Marketing) have all given testimony about how business changed when they became of service rather than sales.
Ask yourself today: How can I be of service? How can my business help other people? Why is my product/service beneficial for someone and who is that ideal person? Once you have answered these questions market your business from this place and see how you start to attract business with the right people.
Entrepreneur Julissa Fernandez a.k.a "The Sassy Media Guru" is a Media Coach and Media Consultant helping other women entrepreneurs become Media Darlings. To learn more visit: www.synergycommunication.net.
Now, history has shown that persistence and perseverance will get anyone what they want. But there are those who seem to make it with ease, while others make it with a struggle. Marketing will be the number one tool in mobilizing your business toward success. That is a fact. And while there are many marketing tactics to choose from there is something that has become increasingly apparent and the shift is happening.
There is a new paradigm in how businesses market themselves. It's known as Attraction Marketing. This is where business comes to you as a result of positioning and a compromise to service vs. Old School Marketing which is all about hype, fear, Ra-Ra!, brainwashing and let me get a sale out of you approach. Those days are over. You can still get business with old school marketing tactics, for sure. But you will not build long lasting customer relations and in the long run, the cost of this type of marketing is a high price to pay.
Today's new paradigm is about establishing relationships. It's about making a commitment to be of service. With attraction marketing there will always be a win-win situation and both you, the business and the customer will achieve success. With this new paradigm, the principles of success remain constant. For example, you need to be focused, goal oriented, persistent and determined. What changes is your approach. Where you come from. It becomes imperative to review your approach across the board. Because marketing encompasses many things; see how you are positioning yourself and your business in your copy writing, your website, your advertising, even your appearance. But most importantly, how are you establishing relationships?
There's a psychological approach to this new paradigm. And it all comes down to analyzing how people see you. Are you being saucy, hype-based and inauthentic? People can read this and it's a repellent. Or are you being of service, information-based and authentic? Via this approach, people feel cared for as opposed to "pitched" to.
Entrepreneurial and Sales leaders within different industries have proven how this new paradigm made a huge difference in their bottom line. People like Bob Proctor (Self-Development), Kandee G (Real Estate Sales), and Ali Brown (Marketing) have all given testimony about how business changed when they became of service rather than sales.
Ask yourself today: How can I be of service? How can my business help other people? Why is my product/service beneficial for someone and who is that ideal person? Once you have answered these questions market your business from this place and see how you start to attract business with the right people.
Entrepreneur Julissa Fernandez a.k.a "The Sassy Media Guru" is a Media Coach and Media Consultant helping other women entrepreneurs become Media Darlings. To learn more visit: www.synergycommunication.net.
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The #1 Tagline Mistake To Avoid When Branding A Business
I've Collected All These Business Cards From Networking, Now What?
Budget Conscious Marketing
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