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Attracting Business Referrals

Many people in business look for ways to get business but forget how to use the Laws of Attraction to create business referrals. Taking time to analyze your target market will help you but it's important to think of the kind of clients you want.

By: Darlene Willman
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The majority of people in any type of sales position are told here are the products or service, now go find some customers. They force you to make 20-30 cold calls each day or even go prospecting door to door. One time in my career in outside sales, I walked from building to building leaving behind my business card and brochures hoping to stumble upon the decision-maker. I actually got stuck in a fire escape one time and almost didn't get out!
 
Cold calling is the process of bugging people and interrupting their day. The biggest thing to overcome is why should someone actually talk to you and what are your qualifications? They don't know your area of expertise or credentials and you have to overcome that before they will ever give you their time.
 
I don't believe in chasing people or tracking them down until they buy something. It's not necessary. There's really no need to force anything upon anyone, instead try pulling them to you. 
 
If you clearly define the people you want to attract that are completely interested in what you have, you'll have your phone ringing constantly. Better yet, they might search for you!
 
When you put it out there that you want to work with certain individuals that love what you have, you'll become a magnet!
 
Believe that the right person will present themselves at the right time and you'll be amazed at how the law of attraction is in action all the time.

Darlene Willman, aka The Sassy Networker, is a
keynote speaker author and coach, specializing in small business networking and referrals. She provides resources, connections and support to entrepreneurs, small business owners and other professionals that have a strong desire to promote their companies through relationship marketing. She will show you how to build an incredible network of people who refer business to each other plus so much more. You can start receiving her eZine, The Networking Focus by visiting www.SassyNetworker.com
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