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A Small Business Start Up Success Story

Do you have what it takes to become the next small business start up success? Most of us have read about "rags to riches" small business success stories in the headlines, but are any of these stories true?

By: Kimberly Kelly
Kimberly-Kelly_335328
Read Other Articles By Kimberly Kelly & Check Out Her Author Bio
Is it really possible to beat the start up failure rate odds? Can your new start up business not only survive - but thrive in this current economic downturn?
The answer is yes -- if you know the true secret to small business start up success.

The Secret to Success is Bootstrapping

The true secret to success is Bootstrapping. If you've done your research, you understand that a new business has about a 56% chance of surviving beyond four years. The primary cause of failure is lack of operating capital. A common, but fatal mistake that many new business owner's face is underestimating the amount of time it takes to turn a profit. This is especially troublesome if your start up and operating costs are sky high.

Consider This Case Study

Meet Chris Faulkner. Chris is a 41 year old successful entrepreneur who started his now $50+ Million company from his apartment. Chris operates a web hosting company, with offices in Chicago, Los Angeles and Bedford, Texas. What's even more amazing is that Chris' company is completely debt free. He bootstrapped his business by choosing to operate from home. Today the company has over 250,000 customers - and still counting! Chris Faulkner of CI Host is the perfect example of a bootstrapped, start up success story.

Reduce Your Small Business Start Up Costs

Learning how to reduce start up costs, could mean the difference between small business success, or ultimate shut down and failure. So how can you reduce these costs and give your new venture a better chance of survival? My answer is bootstrapping.

As a Start Up Business Consultant specializing in cost reduction strategies, I often see small businesses struggle to successfully manage cash flow. Keeping your new start up in "ship shape" requires proven cost reduction strategies. There are literally hundreds of free resources that new entrepreneurs can take advantage of, to greatly lower -- and even eliminate some of these business start up costs. These proven strategies provide valuable sources of free start up funding, while unlocking much needed operating capital for long term sustainability.

Take the Next Step!

So what should you do right now? Get advice from a certified small business start up efficiency expert. He or she will be able to guide you in the development of a sound, start up funding plan. This is especially important if you have very limited financial resources. Another option is to take the time required to research the best small business to start on a shoestring budget.

You can have true small business success if you understand why so many businesses fail. Take the necessary measures to ensure your success by finding free resources to help you greatly reduce your start up costs.

Kimberly Kelly is a Certified Start Up Business Consultant, specializing in bootstrap start up financing. She teaches new entrepreneurs the secrets for finding free sources of
business start up funding through her ebooks, seminars and coaching services. She is the author of the popular selling ebook: The Start-Up Business Survival Guide: 101 FREE Products and Services to Help Finance Your Dream of Successful Business Ownership. Visit her website at www.StartUpBusinessSurvivalGuide.com
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