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Are You Better Off NOT Having A Blog?
In fact, I think every business can benefit from having a blog-but I don't think every one should have one. So here are four reasons I'd tell someone to sit this strategy out:
By: Tracy Needham
In fact, I think every business can benefit from having a blog-but I don't think every one should have one. So here are four reasons I'd tell someone to sit this strategy out:
By: Tracy Needham
1. If it sounds like a chore. To me, blogging is fun. But if you dread the thought of writing posts-or using a webcam to record video posts-then you are going to struggle to keep up with a blog. And I guarantee that your lack of enthusiasm will come through in what you post.
2. If you have trouble with commitment. Having a blog is a big commitment-for maximum effectiveness, you need to post at least three times a week (plus post comments on other blogs as well). But at a minimum, you should post twice a month because a blog that hasn't been updated in a while screams "lack of ability to follow-through."
3. If you think of it as simply another way to advertise your services. Blogs are meant to be a two-way conversation with readers-the whole point is the ability to talk with visitors, not just at them...even when they disagree with your point of view. So if you're easily offended or aren't interested in getting or responding to comments, then a blog is not the right marketing tool for you.
4. If you're not willing to share. Visitors expect one of two things from a blog-preferably both-valuable information and entertainment. If you're not willing to either share your expertise or "let down your guard" and be more personal with readers, then a blog will not be of value to you.
Again, for the right people, a blog can be a definite boon to attracting clients, joint venture partners and publicity. But its visibility can also be a downside-if you forget about your blog, it's still out there for the entire world to see. So if you can relate to the four points above, you may be better off spending your time on other types of marketing.
Tracy Needham, founder of Compelling Communications, LLC, helps small business owners boost their business through compelling copy and marketing strategies that make the most of their time and money. Sign up for her FREE Special Report: The One Press Release You Can Write to Get Thousands of Dollars Worth of Free Publicity at www.compellingezine.com.
2. If you have trouble with commitment. Having a blog is a big commitment-for maximum effectiveness, you need to post at least three times a week (plus post comments on other blogs as well). But at a minimum, you should post twice a month because a blog that hasn't been updated in a while screams "lack of ability to follow-through."
3. If you think of it as simply another way to advertise your services. Blogs are meant to be a two-way conversation with readers-the whole point is the ability to talk with visitors, not just at them...even when they disagree with your point of view. So if you're easily offended or aren't interested in getting or responding to comments, then a blog is not the right marketing tool for you.
4. If you're not willing to share. Visitors expect one of two things from a blog-preferably both-valuable information and entertainment. If you're not willing to either share your expertise or "let down your guard" and be more personal with readers, then a blog will not be of value to you.
Again, for the right people, a blog can be a definite boon to attracting clients, joint venture partners and publicity. But its visibility can also be a downside-if you forget about your blog, it's still out there for the entire world to see. So if you can relate to the four points above, you may be better off spending your time on other types of marketing.
Tracy Needham, founder of Compelling Communications, LLC, helps small business owners boost their business through compelling copy and marketing strategies that make the most of their time and money. Sign up for her FREE Special Report: The One Press Release You Can Write to Get Thousands of Dollars Worth of Free Publicity at www.compellingezine.com.
The Pros And Cons Of Pay Per Click Marketing
Make It EASIER For Clients To Pay You
Design Your Website To Achieve Your Goal
Think Local, Go Global For Internet Marketing
Websites That Sell!
Make It EASIER For Clients To Pay You
Design Your Website To Achieve Your Goal
Think Local, Go Global For Internet Marketing
Websites That Sell!
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Business Brokers
Business Coaching
Business Franchises
Business Incubators
Chambers of Commerce
Ezine Article Sites
Factoring Companies
Freelance Opportunities
Inventory Liquidators
Traffic Exchanges