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A Customer Service Driven Organization

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When you truly walk in the shoes of the customer, you then begin to see how your organization is perceived from the outside, looking in. Do you show one face to the customer? Are you easy to do business with? As an example, can the customer call one place and get whatever they need - from the purchase of a product and service, to having a problem solved? Does your 99 percent on time to the “scheduled delivery date” accurately reflect the customers “need date?” Do your internal processes make your job easier to accomplish, but impede or slow down your responsiveness to your customer’s needs?

In the eyes of the customer, do you truly outperform the competition? Do you try to influence your customers with the complexity of your product or service, or the simplicity of your solutions? Customers do not buy complex systems or products; they buy simplicity and the ease of use in your products or services. Does your attitude and body language convey a genuine excitement when solving a customer problem? What do you say and how do you act when you do not have what the customer needs or wants or the customer needs or wants something you are unwilling to provide? Finally, do your actions demonstrate the fabric of your organizations collective customer awareness?

If you cannot answer yes to all of the questions posed in this article, that means the door of opportunity and possibilities is wide open to better serve your customers (both internal and external). When you begin to honestly answer the questions provided, you gain the insight and knowledge required to take specific actions to shape your customers’ future. That is what customer focus is all about!

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About Ingbretsen Consulting LLC: Coach and author Roger Ingbretsen is a certified executive coach and organizational developer providing organizational and career guidance to professionals, managers, supervisors and all individuals looking for "real world" career development information. His entrepreneurial approach will help you learn how to use your strengths, plan, lead and succeed in your career. To know more and claim dozens of Rogers free articles go to www.ingbretsen.com.
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