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5 Musts For Turning Sales Page Visitors Into Clients
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You MUST demonstrate your credibility. Don't make him wonder, "How do I know you can actually do all this?" And your word just doesn't cut it. So you need things like...
·Strong testimonials that cite specific benefits and results, with clients' full names and photos (audio/video testimonials are even better).
·A brief bio with relevant expertise or personal experience.DON'T send him to an About Us page-put what he needs on the sales page.
You MUST make an offer he'd be loony to refuse. That includes both a killer offer and a strong call to action. Make sure to...
·Reveal everything he'll get, including bonuses, and how each one benefits him.
·Talk value instead of price. Your service isn't another expense-it's an investment in something important he's looking to achieve.
·Give him a believable reason to buy now, because once he's left your page he's probably gone for good.
·Eliminate his risk of being disappointed by offering a guarantee.
·Walk him through what he needs to do to so he sees just how simple and convenient it is to get started.
While there's certainly a lot more to it, adding these basic elements will start converting a lot more of your sales page visitors into clients.
Return to Page 1
Tracy Needham, founder of Compelling Communications, LLC, helps small business owners boost their business through compelling copy and marketing strategies that make the most of their time and money. Sign up for her FREE Special Report: The One Press Release You Can Write to Get Thousands of Dollars Worth of Free Publicity at www.compellingezine.com.
Page 2
You MUST demonstrate your credibility. Don't make him wonder, "How do I know you can actually do all this?" And your word just doesn't cut it. So you need things like...
·Strong testimonials that cite specific benefits and results, with clients' full names and photos (audio/video testimonials are even better).
·A brief bio with relevant expertise or personal experience.DON'T send him to an About Us page-put what he needs on the sales page.
You MUST make an offer he'd be loony to refuse. That includes both a killer offer and a strong call to action. Make sure to...
·Reveal everything he'll get, including bonuses, and how each one benefits him.
·Talk value instead of price. Your service isn't another expense-it's an investment in something important he's looking to achieve.
·Give him a believable reason to buy now, because once he's left your page he's probably gone for good.
·Eliminate his risk of being disappointed by offering a guarantee.
·Walk him through what he needs to do to so he sees just how simple and convenient it is to get started.
While there's certainly a lot more to it, adding these basic elements will start converting a lot more of your sales page visitors into clients.
Return to Page 1
Tracy Needham, founder of Compelling Communications, LLC, helps small business owners boost their business through compelling copy and marketing strategies that make the most of their time and money. Sign up for her FREE Special Report: The One Press Release You Can Write to Get Thousands of Dollars Worth of Free Publicity at www.compellingezine.com.
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