Read More Great Marketing Articles
Read More Great Marketing Articles
4 Tips To Creating Market Awareness For Your Sales Cycle
One mistake that many self-employed professionals make is the idea that if they create a product or service offering, that people will automatically become aware of it, trust its value, and purchase it - only to be disappointed with a lack of sales.
By: Amy Franko
One mistake that many self-employed professionals make is the idea that if they create a product or service offering, that people will automatically become aware of it, trust its value, and purchase it - only to be disappointed with a lack of sales.
By: Amy Franko
|
The key ingredient missing from this recipe?
Consistently creating awareness and building trust of you and your sales cycle of offerings. But how do you do accomplish that? Below are 4 steps to follow in creating awareness for your offering.
1. Create a compelling sales letter. The sales letter helps you connect with your audience at an individual level. It tells the story of the problem that person is facing, and the way to solve that problem is with your offering. A tip is to save copy you receive that compels you to buy, then study it. If you're not an experienced copy writer, hire this out.
2. Offer a free taste. A preview call is an excellent way to provide a window into your offering. It allows the potential client to get to know you and the offering without risk. If the investment in your offering is large, consider a series of preview calls. A tip is to record the call and make it available for anyone who registers, even if they cannot make the live call.
3. Select your marketing channels. Your goal is to create awareness and trust with your potential clients. Consider a blend of traditional channels (press releases, speaking engagements, event listings) and more cutting-edge channels like social media sites. Give yourself enough time to create awareness and demand for your offering. A general rule is 6-8 weeks, but longer if your offering is a significant financial investment for the potential client. A tip is to create a marketing calendar that allows you to reach out to your target market on a consistent basis.
4. Leverage your network. Your network can be a powerful ally in creating awareness and social proof for your offering. Select 5-10 people and directly ask them to help you spread the word. A tip is make sure you are supporting your network on an ongoing basis and those people will be more likely to support you.
And one last key to remember: your potential client will buy from you at the level of which you have earned their trust, so make sure each of your activities is building trust!
Amy Franko is the owner and principal learning designer of Amy Franko Consulting. Amy is a certified Book Yourself Solid ™ business coach. The group she's most passionate about serving is women who are solo service professionals. She uses a simple system of protocols specifically designed to bring more ideal clients into their business, even if marketing and selling isn't something they like to do. You can learn more about her by visiting her website www.amyfranko.com or following her on Twitter www.twitter.com/amyfranko.
Consistently creating awareness and building trust of you and your sales cycle of offerings. But how do you do accomplish that? Below are 4 steps to follow in creating awareness for your offering.
1. Create a compelling sales letter. The sales letter helps you connect with your audience at an individual level. It tells the story of the problem that person is facing, and the way to solve that problem is with your offering. A tip is to save copy you receive that compels you to buy, then study it. If you're not an experienced copy writer, hire this out.
2. Offer a free taste. A preview call is an excellent way to provide a window into your offering. It allows the potential client to get to know you and the offering without risk. If the investment in your offering is large, consider a series of preview calls. A tip is to record the call and make it available for anyone who registers, even if they cannot make the live call.
3. Select your marketing channels. Your goal is to create awareness and trust with your potential clients. Consider a blend of traditional channels (press releases, speaking engagements, event listings) and more cutting-edge channels like social media sites. Give yourself enough time to create awareness and demand for your offering. A general rule is 6-8 weeks, but longer if your offering is a significant financial investment for the potential client. A tip is to create a marketing calendar that allows you to reach out to your target market on a consistent basis.
4. Leverage your network. Your network can be a powerful ally in creating awareness and social proof for your offering. Select 5-10 people and directly ask them to help you spread the word. A tip is make sure you are supporting your network on an ongoing basis and those people will be more likely to support you.
And one last key to remember: your potential client will buy from you at the level of which you have earned their trust, so make sure each of your activities is building trust!
Amy Franko is the owner and principal learning designer of Amy Franko Consulting. Amy is a certified Book Yourself Solid ™ business coach. The group she's most passionate about serving is women who are solo service professionals. She uses a simple system of protocols specifically designed to bring more ideal clients into their business, even if marketing and selling isn't something they like to do. You can learn more about her by visiting her website www.amyfranko.com or following her on Twitter www.twitter.com/amyfranko.
Six Essentials You Must Have - From A Naming And Branding Firm
Some General Rules To Help You Sell In The Post Recession Economy
Employing The Marketing Mix In Your Small Business Start Up Strategy
What The Holidays Teach Us About Branding
The Power Of Brand Filters - Tips For Better Company And Product Naming
Some General Rules To Help You Sell In The Post Recession Economy
Employing The Marketing Mix In Your Small Business Start Up Strategy
What The Holidays Teach Us About Branding
The Power Of Brand Filters - Tips For Better Company And Product Naming
Sponsored Links
Sponsored Links
