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4 Tips For Dealing With Difficult Customers

Are some customers just difficult people? Is there such a thing as a difficult person, anyway? Not really. The accurate viewpoint is it's a difficult situation or a difficult interaction - not a difficult person per se.

By: Lynn Hunsaker
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Why do difficult situations or interactions occur? Quite simply, people get impatient because of a situation not meeting their expectations. The root causes of resistance to just about any issue are:
a) concern that their needs will not be understood or met
b) concern about loss of control or self-esteem

Knowing this can help you de-personalize uncomfortable situations and let go of your natural fight or flight reactions. Let go of your initial emotion to handle the situation from a neutral position.

A customer service rep who attended one of my recent classes said she's feeling much happier in her job by conscientiously following the 4 steps to managing resistance:
1) identify the issues causing the resistance
2) understand the underlying factors of the issues
3) provide solutions
4) follow-up

Here's how she applied the 4 steps:

1) A sample was requested by a channel partner in another country, emphasizing urgency to ship immediately, so the service rep booked the order free of charge and scheduled shipping, but the channel partner wouldn't approve shipment.
- the service rep, frustrated from these situations over the past year, immediately placed herself in a neutral position; this way she found it easier to open herself up for a conversation to start identifying the real issues.
- the channel partner wanted a draft commercial invoice, but the service rep's company has system-generated documents printed at time of shipping, so the approval process was a chicken-and-egg dilemma.

2) The service rep strove to understand the underlying issues behind the channel partner's request for a draft commercial invoice: to satisfy the channel partner country's customs requirements to present a legitimate document from the shipper.

3) To provide a solution, the service rep offered an alternative by sending the system-generated order acknowledgment in her company letterhead.
- but the situation went back to step one, because the channel partner was upset that the order acknowledgment listed the sample free of charge.
- the service rep went to step two by asking why a dollar amount was needed in the order acknowledgment: the customs bureau of the channel partner's country requires a price declared to determine customs duties.

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Lynn Hunsaker mentors executives in
Customer Experience Optimization, to deliver brand promises, prevent customer hassles, minimize churn, & heighten sustained profit. Specialties include customer value guidance, touch-points, loyalty behaviors, internal branding, customer experience innovation, experience panorama, survey ROI, customer relationship skills, marketing operations, predictive dashboards, team recognition. She is author of 3 e-handbooks: Metrics You Can Manage For Success, Customer Experience Improvement Momentum, and Innovating Superior Customer Experience.
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