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A friend recently showed me an early version of her new website, still in the design process.
By: Amy Franko
By: Amy Franko
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The colors were beautiful, the web copy was looking good, and the navigation was easy. But it was missing one big thing - there was no way for her visitors to interact with her! It was nothing but an electronic brochure, and that wouldn't serve her or her visitors.
Anymore, you're expected to have a website that's engaging, makes your target audience want to receive information from you, and give them a way to get it.
With that end in mind, here are three things to remember about your website:
Make it memorable. Your domain name should be easy to remember. You might register your name, your company name, and then a more creative (but simple) version of what you do or who you serve. Your website content should be memorable and useful as well. Features such as a blog or a resource page, when thoughtfully designed and well executed, will make an impression on the visitor.
Create a conversation. That blog or resource page also helps you to create conversation with your visitor. They want to get to know you better! Your offerings need to achieve the same effect. They should be easy to find and solution oriented. Does your copy reflect your visitor's needs and desires, and the problems you solve? Your content should allow your visitor to get to know your style and your passion for helping your clients.
Invite people to take action. The call to action is typically to opt-in to your mailing list by providing their name and primary email address. For that to happen, you first need to have a very clear opt-in box. This could be in the form of a squeeze or slide page, or prominently displayed on each page of your website (above the page "fold" and usually to the right). Second, you need to provide something valuable to your visitor in exchange for their email address. Your reader has so many websites vying for their attention, so your free content needs to be well designed, representative of what you promised, and something they will actually use and remember.
Amy Franko is the owner and principal learning designer of Amy Franko Consulting. Amy is a certified Book Yourself Solid ™ business coach. The group she's most passionate about serving is women who are solo service professionals. She uses a simple system of protocols specifically designed to bring more ideal clients into their business, even if marketing and selling isn't something they like to do. You can learn more about her by visiting her website www.amyfranko.com or following her on Twitter www.twitter.com/amyfranko.
Anymore, you're expected to have a website that's engaging, makes your target audience want to receive information from you, and give them a way to get it.
With that end in mind, here are three things to remember about your website:
Make it memorable. Your domain name should be easy to remember. You might register your name, your company name, and then a more creative (but simple) version of what you do or who you serve. Your website content should be memorable and useful as well. Features such as a blog or a resource page, when thoughtfully designed and well executed, will make an impression on the visitor.
Create a conversation. That blog or resource page also helps you to create conversation with your visitor. They want to get to know you better! Your offerings need to achieve the same effect. They should be easy to find and solution oriented. Does your copy reflect your visitor's needs and desires, and the problems you solve? Your content should allow your visitor to get to know your style and your passion for helping your clients.
Invite people to take action. The call to action is typically to opt-in to your mailing list by providing their name and primary email address. For that to happen, you first need to have a very clear opt-in box. This could be in the form of a squeeze or slide page, or prominently displayed on each page of your website (above the page "fold" and usually to the right). Second, you need to provide something valuable to your visitor in exchange for their email address. Your reader has so many websites vying for their attention, so your free content needs to be well designed, representative of what you promised, and something they will actually use and remember.
Amy Franko is the owner and principal learning designer of Amy Franko Consulting. Amy is a certified Book Yourself Solid ™ business coach. The group she's most passionate about serving is women who are solo service professionals. She uses a simple system of protocols specifically designed to bring more ideal clients into their business, even if marketing and selling isn't something they like to do. You can learn more about her by visiting her website www.amyfranko.com or following her on Twitter www.twitter.com/amyfranko.
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