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Read More Great Marketing Articles
3 Steps To Get Your Business On TV
When marketing your business any type of media presence can serve as a marketing tool you can use to position yourself as an expert, promote your products and services and ultimately get more sales.
By: Julissa Fernandez
When marketing your business any type of media presence can serve as a marketing tool you can use to position yourself as an expert, promote your products and services and ultimately get more sales.
By: Julissa Fernandez
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While many business owners tend to ignore broadcast interviews as a marketing tool, those who choose to utilize it can really be ahead of the game. If you decide to use this wonderful, free marketing tool be sure to follow the following three steps:
1. Know your Media Market- When you decide to create a buzz for yourself by turning to the media, make sure you determine the right "media market" just as you would conduct market research to determine your prospective customer base. Knowing this will allow you to appear on broadcasts with a target audience interested in your business service or product. With more than 75 thousand media outlets in the U.S. and over 1 million reporters and producers to contact, you want to know which ones best serve you.
2. Write your Press Releases- Once you have picked your media outlets, write and edit your press releases so that they are attractive to these. A well written press release is key to attract attention to yourself. If this is not your forte, consider hiring someone to write it for you. Once these are written and properly formatted, send them out.
3. Follow up- Reporters, Editors and Producers are bombarded with press releases and story pitches all the time. So in addition to sending out consistent, effective press releases you should go the extra mile. That extra mile may mean picking up the phone and introducing yourself to a producer, sending a sample product to a reporter or having lunch with an editor. But do so in a way that isn't overbearing or aggressive. Consistent yet subtle follow up is the secret to landing on that sought after media spot.
Remember you are trying to get time On-Air and time is money. Landing an interview on T.V. to promote your business is an incredible accomplishment but there is a process to it. So follow the steps and see you on T.V.!
Entrepreneur Julissa Fernandez a.k.a "The Sassy Media Guru" is a Media Coach and Media Consultant helping other women entrepreneurs become Media Darlings. To learn more visit: www.synergycommunication.net.
1. Know your Media Market- When you decide to create a buzz for yourself by turning to the media, make sure you determine the right "media market" just as you would conduct market research to determine your prospective customer base. Knowing this will allow you to appear on broadcasts with a target audience interested in your business service or product. With more than 75 thousand media outlets in the U.S. and over 1 million reporters and producers to contact, you want to know which ones best serve you.
2. Write your Press Releases- Once you have picked your media outlets, write and edit your press releases so that they are attractive to these. A well written press release is key to attract attention to yourself. If this is not your forte, consider hiring someone to write it for you. Once these are written and properly formatted, send them out.
3. Follow up- Reporters, Editors and Producers are bombarded with press releases and story pitches all the time. So in addition to sending out consistent, effective press releases you should go the extra mile. That extra mile may mean picking up the phone and introducing yourself to a producer, sending a sample product to a reporter or having lunch with an editor. But do so in a way that isn't overbearing or aggressive. Consistent yet subtle follow up is the secret to landing on that sought after media spot.
Remember you are trying to get time On-Air and time is money. Landing an interview on T.V. to promote your business is an incredible accomplishment but there is a process to it. So follow the steps and see you on T.V.!
Entrepreneur Julissa Fernandez a.k.a "The Sassy Media Guru" is a Media Coach and Media Consultant helping other women entrepreneurs become Media Darlings. To learn more visit: www.synergycommunication.net.
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Organic Naming
Measure Customer Value The Customers Way
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Direct Mail And Email - Two Great Tools That Work Great Together
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Business Brokers
Business Coaching
Business Franchises
Business Incubators
Chambers of Commerce
Ezine Article Sites
Factoring Companies
Freelance Opportunities
Inventory Liquidators
Traffic Exchanges