3 Points To Creating A Successful Solo Business
Read More Great Entrepreneurship Articles
3 Points To Creating A Successful Solo Business
Let's face it. There are so many marketing programs and models out there to choose from when running your business. How do you make sure you aren't spending your money on products and programs that aren't suited for you?
By: Amy Franko
Let's face it. There are so many marketing programs and models out there to choose from when running your business. How do you make sure you aren't spending your money on products and programs that aren't suited for you?
By: Amy Franko
Unfortunately, some of it is trial and error, and most of us have been there.
As a solo service professional, I've found one that works for me that I'll share with you. It's based from Book Yourself Solid by Michael Port.
For any solo service professional to succeed, she has to complete three core areas. To be most effective, these areas should be done in this order:
A solid foundation.
· Knowing who you serve and working with only those who inspire you
· Understanding why your target market buys what you have to offer
· Deciding how you want to be known in the world by developing a personal brand
· Knowing how to talk about what you do without sounding bland, confusing, or something other than yourself
Trust and credibility.
· Having standard credibility builders such as a professional email address, website, and business cards.
· Continually developing your expertise in the areas where you best serve your clients.
· Enhancing your likeability. Likeability is often a deciding factor when all things are considered equal.
· Developing a range of offerings to meet your clients where they are in the buying cycle. Your client's investment is you is equal to amount of trust you have instilled in them.
· Creating a sales dialogue that invites people to get to you know you better - never a sales monologue.
Core self-promotional strategies that reflect who you are and play to your strengths.
There are seven basic strategies you can use that will allow people to enter your sales cycle, get to know you, and ultimately buy your services if they are your ideal client and they feel an emotional connection to you.
· Networking - creating connections with others beyond simply making contacts.
· Direct outreach - creating connections to those who might be experts in your industry, or who may be able to help you - before you need them.
· Referrals - give referrals first.
· Website - create a way to begin a conversation with potential clients and offer something of value in exchange for their email address.
· Speaking - demonstrating your expertise to a group of ideal potential clients.
· Writing - creating online pieces that drive website traffic and offline pieces that build credibility.
· Keep in touch - keeping that connection with potential and current clients strong so you are remembered in a positive way.
This is a straightforward set of strategies that has worked in my business. When you have a strong foundation, continually build trust and credibility, and promote yourself in a way that reflects who you are, you will attract those people you're meant to serve.
As a solo service professional, I've found one that works for me that I'll share with you. It's based from Book Yourself Solid by Michael Port.
For any solo service professional to succeed, she has to complete three core areas. To be most effective, these areas should be done in this order:
A solid foundation.
· Knowing who you serve and working with only those who inspire you
· Understanding why your target market buys what you have to offer
· Deciding how you want to be known in the world by developing a personal brand
· Knowing how to talk about what you do without sounding bland, confusing, or something other than yourself
Trust and credibility.
· Having standard credibility builders such as a professional email address, website, and business cards.
· Continually developing your expertise in the areas where you best serve your clients.
· Enhancing your likeability. Likeability is often a deciding factor when all things are considered equal.
· Developing a range of offerings to meet your clients where they are in the buying cycle. Your client's investment is you is equal to amount of trust you have instilled in them.
· Creating a sales dialogue that invites people to get to you know you better - never a sales monologue.
Core self-promotional strategies that reflect who you are and play to your strengths.
There are seven basic strategies you can use that will allow people to enter your sales cycle, get to know you, and ultimately buy your services if they are your ideal client and they feel an emotional connection to you.
· Networking - creating connections with others beyond simply making contacts.
· Direct outreach - creating connections to those who might be experts in your industry, or who may be able to help you - before you need them.
· Referrals - give referrals first.
· Website - create a way to begin a conversation with potential clients and offer something of value in exchange for their email address.
· Speaking - demonstrating your expertise to a group of ideal potential clients.
· Writing - creating online pieces that drive website traffic and offline pieces that build credibility.
· Keep in touch - keeping that connection with potential and current clients strong so you are remembered in a positive way.
This is a straightforward set of strategies that has worked in my business. When you have a strong foundation, continually build trust and credibility, and promote yourself in a way that reflects who you are, you will attract those people you're meant to serve.
Amy Franko is the owner and principal learning designer of Amy Franko Consulting. Amy is a certified Book Yourself Solid ™ business coach. The group she's most passionate about serving is women who are solo service professionals. She uses a simple system of protocols specifically designed to bring more ideal clients into their business, even if marketing and selling isn't something they like to do. You can learn more about her by visiting her website www.amyfranko.com or following her on Twitter www.twitter.com/amyfranko.
Read More Great Entrepreneurship Articles
Sponsored Links
Sponsored Links
Just Scratching The Surface Of Procrastination
Notes On Self-Development For Entrepreneurs
Do You Know Your Why Behind Procrastination?
Business Needs More Than Passion
3 Key Business Lessons I Learned From My Dog
Notes On Self-Development For Entrepreneurs
Do You Know Your Why Behind Procrastination?
Business Needs More Than Passion
3 Key Business Lessons I Learned From My Dog
